Speakers
Jeanne Hamburg
Attorney, NORRIS MCLAUGHLIN PA
With over three decades of experience in virtually every type of soft IP matter, Jeanne Hamburg plays a lead role in litigation and transactions involving copyright and trademark law. Based in Norris McLaughlin, P.A.’s New York City office, she assists domestic and international clients in a broad range of industries with their IP needs, most notably in the financial services, B2B, software as a service (SaaS), consumer-packaged goods (CPG), not-for-profit, and media and entertainment sectors. She has been recognized as a New York Metro Super Lawyer® every year since 2004, an honor only five percent of New York attorneys receive, and has repeatedly been ranked in the World Trademark Review 1000 – The World’s Leading Trademark Professionals, which lists the top 1,000 trademark attorneys in 56 jurisdictions globally. She is also a member of the Media Law & Creative Economy practice group, which she founded and has been ranked Tier 1 in Media Law International (MLI). Jeanne’s wide-ranging clientele includes well-known CPG brands that own valuable intellectual property (IP) rights in novel packaging, designs, and product configurations; the world’s largest interdealer broker of securities and financial instruments; an Ivy League teachers college and its academic press, producers of chemical, industrial, construction, building, and pharmaceutical products; and providers of SaaS and B2B services. She represents the largest publisher of Jewish content in North America, the owner of a world-famous video game, a world-renowned graffiti artist, and the estates of authors of well-known literary works, as well as literary agents, authors, celebrities, podcast creators, documentarians, filmmakers, influencers, and other creatives, along with the talent managers and marketing and creative agencies that represent them.
Jessica Thorpe
Chief Executive Officer + Co-Founder, GEN.VIDEO
Jessica Thorpe is the CEO of gen.video, a tech enabled agency powered by humans, supercharged with AI. We help brands collaborate with creators to inspire shopping and drive commerce.
Jeanette Okwu
Founder & CEO, BEYOND INFLUENCE
Marissa Bond
VP, Digital, PORTER NOVELLI
Marissa Bond is deeply committed to enhancing the digital acumen of both clients and peers, leveraging cutting-edge technologies to engage effectively with our valued customers. With over a decade of experience at the intersection of marketing and healthcare, Marissa offers a fresh perspective on the myriad opportunities within the digital and social landscape. At Porter Novelli, Marissa leads digital and influencer programming for clients across the Health, Food & Agriculture, Collab and Government portfolios. In her previous role at MSL, Marissa spearheaded influencer and social strategies across a diverse portfolio of brands. Prior to that, Marissa held pivotal positions at NewYork-Presbyterian Hospital, where she led marketing initiatives targeting both healthcare professionals and direct-to-consumer audiences, with a particular focus on Women’s Health and Pediatrics. Marissa’s agency experience has led to work across brands like Invisalign, Kellogg’s, Crocs, AbbVie, Galderma, BI, the COPD Foundation, Vince Camuto, Epic Games, and Barneys New York.
AI in the Creator Economy
AI is and will continue to have a huge impact on the Creative Economy.
With no comprehensive federal regulation on the horizon, there are many unknowns, but there are enormous opportunities for profit.
AI platforms train on content—and that content includes social media content. Creators and their agents are at the mercy of social media platforms who have licensed rights to AI platforms with dubious opt out provisions for users. For this reason, building communities that are controlled by creators will become more important.
The ease with which AI can simulate all aspects of a person (face, voice, etc.) also poses huge challenges (but also opportunities).
Brand partnerships in which a creator licenses the rights to simulate the creator’s persona will become more common, as will platforms in which those rights are offered.
Navigating the important contractual provisions around such licenses to use AI will be very important. Likewise, brands are already creating their own influencers and it will be more important than ever to cultivate an authenticity that only humans (not machines) can provide while at the same time accommodating what will become increasing demand by brands for the right to simulate a creator’s persona.
AI is a huge game changer that can be extremely profitable if legal and overall pitfalls are avoided.
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