Speakers
Laurie Buckle
CEO + Founder
Laurie is the CEO + founder of CookIt Media, a digital talent management company with expertise in the food and lifestyle space. CookIt is Laurie’s second act, following a career in traditional print – one that included leadership roles at some of the most highly regarded publications in the industry: Bon Appétit, Better Homes & Gardens and the Kitchn. Driven by the idea that influencers were the new content creators, Laurie ditched print and launched CookIt in 2015 with a goal to helping bloggers better understand the business of blogging and its potential. She worked with some incredibly talented creators, playing a key role in helping them shape their brand strategy and growth goals. Laurie still works to help the talent on CookIt’s roster find their unique path to success in the ever-changing world of influencer marketing. She also works with brands to help them create impactful partnerships and strategic campaigns that benefit both creator and brand, and result in engaging content that out-performs expectations.