Jenny Dinh Safransky, Founder of JDS Projects is born and raised in the San Francisco Bay Area with over 10+ years of experience in the advertising, marketing and most recently securing brand partnerships for Music’s Biggest Brand, the GRAMMYs. She’s secured innovative partnership deals and launched major multi-million dollar marketing campaigns with brands such as Pernod-Ricard (Absolut), Mastercard, Hilton, Delta, Trident and more. As a talent manager, she is now responsible for securing major brand deals for some of the most diverse women influencers, creators, entrepreneurs and thought leaders out there. She helps them connect with like-minded brands, level up, and tap into new growth opportunities. As a first-generation Asian American, it is important to Jenny to empower other women. She believes that no one should ever have to do things alone, there is always knowledge to be shared. When she’s not finding ways to connect diverse creators with brands within the multimedia and philanthropy space, she spends her time mentoring young women and girls. She is a proud Board Member of the non-profit Step Up that believes that all girls should have the opportunity to pursue their dream of success. More than 97% of girls enrolled in Step Up identify as a member of a community of color. Through these purpose-driven priorities, she believes we all help create a more equitable workforce together. Just like how Jenny sought to work in the entertainment and music industry in 2015 and moved to Los Angeles to pursue this dream and made it happen. She is confident that with her positive and “Make it Happen” attitude she will continue to provide quality work for all her clients and help everyone around her win.