Influencer Marketing & PR AssociateLocation: Remote preferably located in NYC, Dallas, or Austin Influencer Marketing & PR Associate:Are you passionate about home décor, social trends, and the ever-evolving creator economy? We’re looking for a dynamic Influencer Marketing & PR Associate to join our team. In this role, you’ll play a key part in shaping our brand’s presence by building strong influencer relationships, monitoring content performance, analyzing trends, and supporting PR initiatives. If you thrive in a fast-paced environment, love storytelling, and have an eye for what’s next in digital culture, we want to hear from you! This role reports directly to the Influencer Marketing Manager and offers the opportunity to make a real impact in a creative and collaborative setting.Responsibilities:Support the day-to-day operations of our influencer program and PR efforts focusing on campaign initiatives such as performance monitoring/analytics, development and execution of influencer recommendations, development of timelines, campaign tracking, monitoring industry trends, along with supporting anything our PR agency might need such as product fulfillment, brand imagery, line sheets, etc.
Campaign Management: Identify new and relevant influencers, tastemakers, and celebrities who align with the brand identity of our aspirational luxury demographic. Organize and manage influencer content, maintain and update Monday.com timelines and tasks (our project management platform) to reflect current campaign status.
Content Tracking:Monitor and track both paid and organic influencer posts to ensure all content is captured and completed across all social channels and shopping platforms such as LTK.
Analytics & Performance: Enter and organize influencer analytics with a highly detailed eye to compile data into dashboards and effectively measure results.
Gifting Efforts: Assist with gifting/ordering influencers product, ensuring the timely fulfillment of both paid and organic opportunities. Keep detailed records of gifting shipments and support the Influencer Marketing Manager with monitoring the influencer alias email inbox.
Cross Collaboration: Work closely with Social, Influencer, PR, Creative, and Paid Media teams to identify new opportunities and ways to leverage influencer content across the marketing mix based on industry trends and usage.
Creative Development: Assist in preparing materials for influencers such as Creative Briefs, ensuring consistency with brand guidelines, aesthetics, and messaging.
Experiential Events: Support the planning and execution of experiential brand and influencer events, including coordinating logistics, guest lists, gifting, and on-site activations to enhance brand visibility and engagement.
Industry News: Stay informed on the latest trends in home décor and influencer marketing, identifying creative opportunities to integrate trends into campaigns and lead the development of a monthly trends recap deck to be shared internally.
Support the PR program in collaboration with our agency: assisting with product pulls, providing campaign and product launch information, facilitating celebrity and influencer gifting, while ensuring seamless execution of press initiatives.
Qualifications:
Bachelor's degree in Communications, Marketing, PR, or a related field.
2-4 years of experience in influencer, PR, and/or social media marketing in the home décor and lifestyle industry.
Understanding of influencer landscape, with hands-on experience in influencer outreach, relationship building, and campaign execution.
Proven ability to manage multiple projects in a fast-paced environment while maintaining attention to detail and meeting deadlines.
Strong analytical skills with a data-driven mindset and proficiency in influencer marketing and social media analytics tools (e.g., Traackr, AspireIQ, LTK, ShopMy).
Deep understanding of content creators, audience engagement, and consumer behavior across platforms like Instagram, TikTok, YouTube, and Pinterest.
Experience executing influencer and digital marketing campaigns across paid and earned media (TikTok, Meta, streaming, etc.), with global experience preferred but not required.
Excellent communication, presentation, and interpersonal skills, with confidence in representing the brand in partner meetings / experiential events.
Proficiency in project management and collaboration tools (e.g., Monday, Asana, Microsoft Office, Brandfolder).
Creative thinker with a proactive mindset, capable of bringing fresh ideas and making strategic recommendations to enhance influencer marketing and PR efforts
Benefits:
Why you will love working at MacKenzie-Childs:
We’re a successful, fast-growing company that’s currently trending across the social landscape and beyond.
We get to be creative daily.
Awesome employee discount.
Competitive benefits package.
A smart, kind experienced team that's motivated to succeed. We have fun!
