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You will be responsible for developing and executing email and text marketing campaigns designed to engage, nurture, and re-engage prospective students throughout the admissions journey. You’ll work closely with the marketing and enrollment management teams to craft conversion-focused content, segment audiences, and analyze campaign performance.
This role combines strategy, copywriting, automation setup, and data-driven optimization.
Key Responsibilities
Plan, build, and deploy email campaigns (individual, drip series, and automated workflows) that drive measurable actions such as:
Schedule a campus tour or admissions call
Attend an open house or event
Apply or complete an enrollment step
Create and send SMS/text campaigns to complement email outreach (~25% of workload).
Segment audiences by lead type, program interest, and funnel stage (new leads, re-inquiries, inactive leads, applicants, etc.).
Design, test, and optimize email templates using brand-approved layouts (we use a mix of platforms such as Constant Contact, GoHighLevel, and Mailchimp).
Write high-conversion copy with clear calls-to-action that align with the campaign goal.
Implement automations for follow-ups, reminders, and milestone-based messaging using marketing automation or CRM tools.
Monitor performance metrics (open rates, CTRs, conversions, unsubscribes) and report results with actionable recommendations.
Coordinate with marketing team to ensure consistent messaging across email, SMS, and digital advertising campaigns.
Manage list hygiene and compliance (CAN-SPAM, TCPA, opt-outs, etc.).
Qualifications
3+ years of experience in email marketing, CRM automation, or lifecycle marketing (education or lead-generation experience preferred).
Proficiency with one or more email automation tools (e.g., Mailchimp, Constant Contact, GoHighLevel, ActiveCampaign, HubSpot).
Working knowledge of SMS/text campaign tools (e.g., Twilio, SimpleTexting, GoHighLevel, etc.).
Strong copywriting skills with a persuasive, student-centric tone.
Experience with lead nurturing and re-engagement strategies.
Ability to analyze performance metrics and make data-driven improvements.
Understanding of marketing automation logic, segmentation, and drip workflows.
Detail-oriented, organized, and proactive communicator.
Bonus: Experience in higher education, admissions, or lead generation funnels.
What Success Looks Like
Leads are consistently moving forward through the enrollment funnel.
Inactive leads are reactivated through strategic re-engagement campaigns.
Email and SMS metrics (open rates, CTR, conversion rates) steadily improve.
Campaigns

Skylight's mission is to build the OS of the family. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe. Through a singular focus on care for our customers, Skylight has scaled from a school project to over $190M in annual revenue while being completely bootstrapped. We have a huge opportunity to make family life easier and more connected, and that's why we have been working hard to expand our team.
We're seeking an enthusiastic and detail-oriented Influencer Marketing Coordinator to support the Partnerships Marketing Manager in driving brand awareness and conversion through impactful influencer campaigns. This role will be instrumental in scaling our influencer marketing efforts across platforms like Instagram, TikTok, and YouTube. The ideal candidate is a strong communicator with a passion for social media, influencer trends, and brand storytelling.
Responsibilities:
Source and evaluate creators across Meta, TikTok, and emerging platforms with a strong instinct for what will convert
Manage end-to-end allowlisting execution: outreach, negotiation, contracting, ad permissions, and launch
Build and maintain a tight creator pipeline, moving quickly from "idea" to "live ad."
Partner with Paid Media to track performance (CPA, CTR, hook rate) and double down on winners
Apply performance insights to improve future creator sourcing and briefs
Surface high-potential organic content for paid usage in collaboration with the Influencer team
Support booking and execution of performance-oriented growth influencer partnerships beyond paid usage as needed
Build strong, professional relationships with creators while operating thoughtfully in a bootstrapped, high-ROI environment
Requirements 2-3+ years of influencer marketing experience
At least 1+ year focused on UGC and/or allowlisted performance content
Experience managing creator negotiations and budgets at scale
Strong grasp of performance metrics (CPA, ROAS, CTR, creative hooks)
Highly organized; comfortable managing large pipelines in Google Sheets
Experience developing performance-oriented influencer briefs
Familiarity with Meta Ads Manager and TikTok Spark Ads
Comfortable operating in fast-paced, high-autonomy environments
Benefits Our competitive compensation package includes: Competitive Salary + Equity Package
401K matching
Wellness, learning, and home-office budgets
Health, Dental & Vision Medical Plans
Tremendous autonomy to set the direction of your work
Unlimited PTO
Company holidays on the first Friday of every month (Except November & December)
Equal opportunity employer Skylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws. If you're the best person for the job, we want you on board!
For Colorado-based candidates, the range being offered for this role is $70-75K based on experience and for California-based candidates, the range being offered for this role is $70-75K based on experience. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories in a manner consistent with the requirements of this law.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Talent Manager
Bien The Agency | Full-Time | Base + Commission
Bien The Agency is a boutique, white-glove influencer talent agency representing lifestyle creators across categories. We prioritize long-term partnerships, strategic growth, and sustainable careers for our talent.
We are hiring an experienced Talent Manager to oversee a roster of creators and lead both their revenue growth and long-term positioning.
What You’ll Own
This is a 360° talent management role with full responsibility across:
Brand Partnerships & Revenue
Talent Strategy & Career Growth
Operations & Execution
Roster Contribution
Who You Are
Compensation
This role is ideal for someone who wants meaningful ownership and loves relationship building, strong systems, and financial upside aligned with performance.

We own a talent agency and represent several clients. One in particular, is a big business owner in Nashville / Franklin area we are currently focused on elevating her social media presence in a more cohesive, editorial way.
Ideally, we’re looking for someone we could work with on a consistent, weekly basis to capture strong, on-brand content for her across platforms.
Would love to connect and explore whether this could be a fit.

We own a talent agency and represent several clients in NYC. One in particular, who you may know from Netflix’s Owning Manhattan (season two just launched) — is currently focused on elevating her social media presence in a more cohesive, editorial way.
Ideally, we’re looking for someone we could work with on a consistent, weekly basis to capture strong, on-brand content for her across platforms.
Would love to connect and explore whether this could be a fit.

Who we are:
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We support 100% remote work for this role!
We’d love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
As the Influencer Marketing Strategist you will:
Professional Qualifications:
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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