Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for a Director, Influencer Marketing to join our growing Influencer Marketing Team!

What You’ll Do:

As a Director, Influencer Marketing on the Influencer Marketing team you will bring cultural insights and connections in the influencer/content creator space to help lead this programming on some of our biggest and most exciting brands across Lifestyle, Corporate and Consumer.  You’ll be responsible for leading the influencer program strategy and the growth of these programs.  Additionally, as influencer marketing is a true activation channel, more and you will have a seat at the table helping guide key clientele on culture strategy. Your role will be to help put our clients at the forefront of the cultural zeitgeist, driving relevance, talkability and badge value for our clients, through the lens of influencer amplification.

You are also a key member of new business and growth within your existing clients and, at times, net-new clients. You are drafting the strategic framework and working in connection with teams to create influencer programs, leveraging your influencer connections and networks to help our clients find the right influencers to work with, and you have a key stake in program budgeting.  You’re expected to be tenacious in motivating teams, inspiring clients as you go above-and-beyond to understand their business and managing up in an effective manner to senior leadership.

Who You Are:

• A strategic and creative leader who is adept at building and selling in influencer programming strategies based on briefs and client needs.
• A confident writer and strategist to build out an influencer campaign framework and work alongside your colleagues to bring it to life for our clients.
• An expert in what and who is trending, and how to make the right influencer and tastemaker connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic ways
• An energetic and dynamic culture carnivore
• Creative and not a box checker
• A critical thinker who goes beyond the surface level and is constantly 1-2 steps ahead of their clients.
• Excellent communication skills; clear, vocal, articulate when presenting to clients, team and new business prospects
• Someone who thrives in fast-moving and collaborative (read: not toxic) environment
  • We have a one-team one dream approach; there is no “me” in team
• Exceptional problem-resolution skills, including the ability to think creatively and outside the box

What You’ll Do:

• Identify and proactively connect brands to influencers/content creators that will put them at the forefront of culture
• Lead Influencer strategy across accounts; develop strategic recommendations, lead development of plans/presentations and sell-in major culture-forward programming
  • Must have built strategies/plans based on briefs, not just executed them.
• Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients
• Serve as a trusted voice and advisor to clients
• Dissect client business objectives/goals and craft culture strategies - with influencer at the heart - that achieve those goals in a disruptive fashion
• Day-to-day management of collaborations and partnerships
• ID the future - the trends, people, brands that are relevant and complement the clients and work we do
• Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”
• Report on competitive brand and lifestyle trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends

 Client Leadership:

• Actively provide strategic counsel and be a strategic voice for the client
• Build strong relationship that establishes trust with clients
• Supervise and direct account teams on client deliverables
• Create and sell in influencer marketing programs with synergies between PR + organic social + paid social
• Be comfortable in an IAT model as the lead voice from M Booth when it comes to Influencer Marketing

Program Oversight & Management

• Design work plans for programs
• Ensure work output is the best it can be (of self and team members)
• Liaise with influencers at special events + activations (virtual and in-person)
• Collaborate within integrated agency teams and with agency partners
• Problem-solve quickly when issues arise
• Create and track budgets; understand profitability
• Set goals and KPIs for your programs in conjunction with our data & analytics experts

 Team Management

• Be motivational and inspiring, implementing ideas that help build culture
• Set performance standards for account teams
• Coach in real-time and provide actionable feedback and guidance to add value to teammate and the work
• Challenger of status quo
• A problem solver for the team – helps team find solutions
• Collaborate with supervisors to determine staff and resource allocation against accounts based on strengths, passions and opportunity areas

What You’ll Bring:

• Solid foundation in influencer marketing with strong influencer relationships and networks
• Experience with influencer strategy, influencer ID, negotiation and activation management
• Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations that transcend culture
• Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
• Ability to command a room and get stakeholder buy-in from multiple channels
• 7-10 years of experience
• Experience managing a team of 3-4 direct reports
• Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
• Experience and/or passionate about the lifestyle, alcohol, food industry
• Bachelor’s Degree
• Openness to travel and evening’s out networking (this is required)

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY $101,000-$130,000/year

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location: Hybrid - on-site in our NYC office 2 days per week.

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do. 

About M Booth Lifestyle

We are a work-hard play-hard team from a variety of professional backgrounds. We believe in creativity, being nimble, moving quickly to capitalize on opportunities and delivering exceptional work to our clients. A successful candidate will be hungry to learn and grow in the lifestyle space, supporting breakthrough digital efforts on a team that blends influencer and digital background, with a robust background in earned PR and talkability.

Culture-minded professionals interested in the future of marketing who enjoy collaborating, brainstorming, and challenging conventions will love working with us. We believe critical thinking, taking initiative, and owning projects are the keys to being a great teammate and we hold high standards in those areas. We take our work very seriously but do not take ourselves very seriously. We celebrate great work, but it is always through the lens of the team. Said another way, we try to leave our egos at the door.

The Digital experts on lifestyle sit at the nexus of strategy, content, influencer, research and analytics, and innovation (A.I.). Our work spans technology, CPG, retail, corporate, lifestyle, food and more. The common denominator is our ability to intimately understand audiences and the infinite ways and places they share information and interact with brands such that we can speak to them authentically and with purpose.

What We're Looking For:

Our growing Lifestyle team is looking for a VP, Digital/Social.

We are seeking a leader in digital and social media marketing, who also understands influencer and can help holistically guide on where it sits in a broader digital marketing strategy.  They should be an inspiring manager and a category expert in digital marketing that others can learn from.

Responsibilities:

• Execute digital/social strategies from concept to completion
• Manage multiple clients across accounts
• Actively lead new business opportunities, from prospecting to pitching
• Provide strong counsel and recommendations, both for clients and internal teams
• Social campaign development, collaborating across digital, creative, analytics
• Work with integrated agency teams to develop plans that meet client goals
• Keep abreast of industry trends and regularly present fresh, proactive ideas to clients that are culture forward and demonstrate how our ideas will move the needle
• Manage third party relationships including vendors and partners
• Mentor and help develop entire team, not limited to direct reports
• Approve client SOWs and Letters of Agreement for partnerships
• Oversee budget maintenance, profitability and servicing across your digital workstreams
• Demonstrate expertise in approval processes and legal requirements per individual client needs
• Demonstrate thought leadership within organization and across industry
• Manage team structure, staffing and collaboration across agency

What you'll bring:

• 10+ years relevant experience
• Experience managing large teams
• Experience managing large and sometimes complicated clients in a digital/social role
• Scrappy yet organized approach to maintaining effective and efficient results
• Ability to counsel clients and build their trust
• Experience bringing in new business, managing and growing accounts
• Strategy expertise across core digital and social channels
• Excellent writing, communication, and presentation skills
• Experience creating social media strategies and managing team to execute them
• Understand how to read a brand book/VIS ID and evolve it for social (think playbooks)
• Development and/or management of social influencer campaigns
• Understanding of paid social and measurement/analytics tools
• Experience working with project management platforms such as Monday.com
• Experience working with and managing team of design/video/photography a plus on the production side
• Location: NY Metro Area

What We’ll Bring

Here are a few highlights of our benefits offerings as an M Boother:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits
• Salary: $136,000-$165,000

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

We’re seeking a creative, organized, and social-obsessed Social Media Freelancer to assist with growth, engagement, and storytelling across multiple platforms. In this role, you’ll help with scheduling, reporting, and other key tactics for our multiple organic channels. The ideal candidate is a collaborative multitasker with exceptional communication, writing, creative, and analytical skills. A true content creator, you have a knack for compelling copy, visual storytelling, and producing scroll-stopping content across social formats. You live and breathe social, thrive in a fast-paced, high-growth environment. 

 JOB DESCRIPTION 

Key Responsibilities: 

Social Strategy & Growth 

• Support platform-specific growth strategies for Meta, Pinterest, and LinkedIn including the potential for some hands-on content creation, trend integration, and audience engagement tactics.
• Partner with social team to strengthen best practices and achieve industry leading brand social KPIs.

Content Development & Execution 

• Assist in monthly social content calendar scheduling + tagging of products across organic channels, aligning with launches, campaigns, events, and promotions.
• Help ideate, write, and edit copy tailored to each platform ensuring alignment with audience personas.
• Create and edit videos when needed, leveraging brand templates where necessary.

Trendspotting & Innovation 

• Regularly identify emerging social trends, audio, new features, platform algorithm shifts, and engagement opportunities for the brand. 

Performance Tracking & Insights 

• Assist with social listening efforts through Dash Social and help with monthly reporting around audience sentiment and conversation trends. 

You’re a great fit if: 

• You’re equal parts creative visionary and analytical thinker.
• You live and breathe social media—and can translate that passion into measurable results.
• Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines across multiple projects and campaigns
• Strong project management skills

Qualifications 

• Bachelor’s degree
• 2–5 years of social media management experience with a proven track record of platform growth
• Strong creative skills in short-form video, graphic design, and storytelling.
• Proven track record in social strategy, campaign execution, management, and reporting.
• In-depth understanding of all major social media platforms—especially TikTok—from both paid and organic perspectives, including strengths, nuances, algorithms, success metrics, and audience demographics.
• Skilled in tailoring voice and content to optimize engagement for each platform.
• Proficiency in analytics, social media management tools, keyword and hashtag tracking, and performance measurement.
• Highly organized, with the ability to manage multiple projects and priorities in a fast-paced environment.
• Data-driven and analytical, with a focus on growing traffic and community.

Location: Remote; preferably EST hours