I lead our Brand Partnerships (influencer) team at Jobber, where I’ve grown our influencer program to a thriving team of 11. With over 12 years in marketing and 8 years dedicated to influencer partnerships, I’m passionate about discovering creators who’ve built vibrant, niche communities and genuinely connect with a brand’s mission. I focus on fostering partnerships rooted in authenticity—not just clout—because that’s what delivers meaningful results for both creators and companies. I've learned, when you find the right influencers to work with, the results return. I'm a performance marketer by heart, so I've built our influencer program with the foundation of driving new customer acquisition and revenue. At my core, I love building communities and helping people achieve their goals in impactful ways. Outside of work, you can usually find me hiking mountain trails, paddle boarding, spending time with my dog, or learning about sustainable and regenerative gardening (though don't ask for photos, yet 🪴).