Bette Ann Fialkov is an expert in influencer marketing, celebrity partnerships, entertainment marketing, and strategic brand partnerships. She has spent over a decade working brand side for brands like Google, Lyft, and most recently Hims & Hers building and executing strategies centering around storytelling & growth with influencers & celebrities. Bette Ann has a track record of launching & scaling influencer programs and executing PR worthy celebrity partnerships. Within her consultancy, she has worked across many verticals from fitness to fintech to help operationalize influencer strategies. She puts brands at the center of culture & subcultures by executing thoughtful campaigns and partnerships.