Nycole is a seasoned brand marketing leader with two decades of experience in marketing and brand strategy, including 14 years in leadership roles. Throughout her career, Nycole has cultivated a broad range of marketing expertise, overseeing brand marketing initiatives, including social media, influencer marketing, content production, integrated marketing and community engagement. At her core, Nycole is a builder—of brands, in-house teams, global agency practices, marketing philosophies, content engines for owned, paid, and earned channels, full-funnel integrated campaigns, and more. Her passion is driven by identifying opportunities to evolve, collaborate, challenge the status quo, and drive meaningful impact. Nycole specializes in leveraging brand and growth marketing tactics and content strategies to meet customers where they are in their nonlinear journey. Throughout her career, Nycole has worked with clients and strategic partners such as ALDI, Air New Zealand, American Airlines, Auntie Anne's, Barefoot Wines, Chicago White Sox, Impossible Foods, Kimpton Hotels, Microsoft, Milk PEP, New Zealand All Blacks, NFL, Rite Aid, Samsung, So Delicious, and USA Rugby. With her extensive background in brand and integrated marketing and early entry into both social media and influencer marketing, Nycole is excited to continue navigating the ever-changing marketing landscape. She enjoys leveraging her experience to educate and inspire the next generation of marketers, serving as an active mentor and speaking at industry events. Nycole received her Bachelor of Arts degree in Psychology and Sociology from Bowling Green State University. Nycole and her dog ChaCha call Los Angeles, CA home. You can find her on LinkedIn and Threads. ✨ What am I looking for 👇 Full-time marketing leadership roles - Sr.Dir/VP+ at a brand or SVP/EVP at agencies. It’s all about the right fit, where I can build, innovate, and drive measurable impact across owned, paid, and earned media. In the meantime, I'm taking on consulting and fractional marketing opportunities (details 👇 ) ↳ Building integrated brand, social media and influencer teams/practices/"in-house agencies", identifying whitespace, designing philosophies, ways of working and training for successful team takeovers ↳ Auditing existing social media and influencer teams/practices to optimize, evolve, and ensure competitiveness and best practices ↳ Consulting w/ talent managers/agencies to better understand the brand side and how to secure partnerships for their clients