Amanda is a seasoned marketing and communications leader with over twelve years of experience at Edelman. Most recently, she led the T.J.Maxx, Marshalls, and HomeGoods portfolio, Edelman’s largest global influencer business. Throughout her career, she has worked across a diverse range of industries—including finance, technology, and retail—developing impactful influencer strategies for globally recognized brands such as Mars, Barilla, Starbucks, Adobe, PayPal, Coca-Cola, and Samsung.

Amanda also has extensive experience in vetting and evaluating influencers, ensuring brand partnerships are aligned with business objectives, compliance standards, and consumer expectations. Her expertise in due diligence and risk assessment has been instrumental in driving successful, brand-safe collaborations for brands like American Express, Starbucks and TJX.

Outside of work, Amanda enjoys sailing, playing tennis, and a great spin class. Based in Seattle, she loves exploring the city’s scenic hikes and vibrant culinary scene.

Crystal has spent 15 years in the Influencer world - she started working in the Influencer space before it was even called Influencer Marketing!

Crystal has worked with some of the country’s largest brands in both the consumer and B2B space on Influencer and Social-driven programs. Her expertise ranges from top tier talent like Celebrity or Internet Stars, all the way through the execution of programs at scale through Micro or Nano Influencers.

Jeanette is the Founder and CEO of BEYONDinfluence, an influence & brand ambassador marketing agency helping clients ride the next wave of marketing. She is keen to unite her clients with influencers and ambassadors in a meaningful way to achieve revenue, performance, and transparency. Jeanette is a champion and an independent thought leader on social and emerging technologies, with a track record of building and implementing effective integrated marketing and communication initiatives by putting data and storytelling front and center. A journalist by training with ears on the ground and a sharp eye, she has a deep understanding and infectious passion for, all things digital and social and has tapped emerging social technologies for small, medium and fortune 500 companies within the entertainment, automotive, luxury, and consumer product industries globally. She spent 20 years in the United States and extensive time in China and now resides in Europe gaining knowledge and expertise of emerging trends in the social media space. As a pioneer in the influence/content creator marketing space, she holds numerous board positions as Member of the Steering Committee of the Branded Content Marketing Association (BCMA) in Great Britain and the Influencer Marketing Association in Germany. Jeanette is also voted as the TOP 50 Global Influencer Marketing Professionals by trade organization Talking Influence. She is a sought-after speaker and industry podcast guest, and the host of the successful podcast Influence By Design.

Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in the New York Times (again here), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing influencer talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and so much more. Jessy also does consulting, advising and influencer marketing recruiting through her consultancy Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.

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Julian is a seasoned growth strategist and brand-builder who has spent over a decade at the intersection of influencer marketing, brand storytelling, and performance-driven affiliate strategy. After leading creator partnerships at Flagship—helping scale the business to $8M GMV and secure a $12M Series A—Julian now works as a consultant to help businesses optimize affiliate sales through best-in-class tech platforms and proven creator strategies.
She also serves as Chief Operating Officer to several top-performing YouTube creators, bringing a unique mix of creative insight and operational excellence to help creators scale revenue and deepen audience engagement.
Previously, Julian founded and sold Blogist, a creator economy consultancy that helped influencers and brands grow together through content, data, and strategic monetization. She’s worked across the brand and creator spectrum with industry leaders like Estée Lauder, Amazon, Tarte, and L’Oréal, and has been quoted as an expert in Forbes, CreatorIQ, and the Influencer Marketing Show.

Katie Stoller is an influencer marketing veteran. She began her career in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites. That was the precursor to what is now influencer marketing. After LA, Katie moved to Chicago where she had a long career working at global PR agencies (Ogilvy, Ketchum and Golin). She then lead the influencer marketing team at Fiat Growth, a fintech growth consultancy for a year and a half. In the last year, Katie has transitioned to being an independent consultant and talent manager. She also launched her education company called Influencer Insider Guide where she puts out valuable resources for those in the influencer marketing industry. 10 years with top, award-winning global PR agencies.

Lara is a Senior Influencer Strategist at HUNTER PR, where she specializes in integrated campaigns within the Retail category. Throughout her career she’s worked across pre- and post-sale business touchpoints, building best-in-class influencer programming for brands large and small. She currently resides in New York City’s Upper East Side. Previously: Her Campus Media, Obviously, StyleHaul.

Nycole is a seasoned brand marketing leader with nearly two decades of experience in marketing and brand strategy, including thirteen years in leadership roles. Throughout her career, Nycole has cultivated a broad range of marketing expertise, overseeing brand marketing initiatives, including social media, influencer marketing, content production, integrated marketing and community engagement.

At her core, Nycole is a builder—of brands, in-house teams, global agency practices, marketing philosophies, content engines for owned, paid, and earned channels, full-funnel integrated campaigns, and more. Her passion is driven by identifying opportunities to evolve, collaborate, challenge the status quo, and drive meaningful impact. Nycole specializes in leveraging brand and growth marketing tactics and content strategies to meet customers where they are in their nonlinear journey.

Throughout her career, Nycole has worked with clients and strategic partners such as ALDI, Air New Zealand, American Airlines, Auntie Anne's, Barefoot Wines, Chicago White Sox, Impossible Foods, Kimpton Hotels, Microsoft, Milk PEP, New Zealand All Blacks, NFL, Rite Aid, Samsung, So Delicious, and USA Rugby.

With her extensive background in brand and integrated marketing and early entry into both social media and influencer marketing, Nycole is excited to continue navigating the ever-changing marketing landscape. She enjoys leveraging her experience to educate and inspire the next generation of marketers, serving as an adjunct professor, active mentor and speaking at industry events. Some of her recent podcast appearances include The Influence Factor Podcast - Fueling Brand Connections, Navigating Influencer Marketing in the Healthcare Industry and Rethinking How We Use Creators. 

Nycole received her Bachelor of Arts degree in Psychology and Sociology from Bowling Green State University.

Nycole and her dog ChaCha call Los Angeles, CA home. You can find her on LinkedIn and Threads.

Pamela Zapata is a NYC-based talent and marketing executive who brings a unique range of experience to the table, including over 10 years of mastering influencer strategy, integrated marketing, talent relations, casting, and production for some of the biggest networks, brands and agencies in the industry. In 2019 she founded Society Eighteen, a bicoastal influencer management and consulting agency with a focus on multicultural and multiethnic content creators and digital strategy. Zapata leverages her unique strategic insight to maximize sponsorships and optimize campaign performance to benefit both her clients and brands. She skillfully guides clients through the complexities involved with brand partnerships, while also focusing on personal brand building, channel growth and optimization and new business.

STRATEGIC COMMUNICATIONS AND REPUTATION MANAGEMENT EXPERT

Sarissa Thrower is a strategic communications and reputation management expert with more than 18 years of public relations, media training, image management and executive leadership experience. Over the years, she’s developed countless strategic storytelling and narrative campaigns for some of the world’s top brands and companies, including Disney, L’Oreal, Meta/Instagram and more. Currently, she serves as Head of Communications for MATTER OF FACT, a growing clinical skincare brand launched in 2021. Sarissa describes herself as a “media and content obsessive and a proud Angeleno,” and in her spare time she enjoys live events, urban exploration, casual observation, sparkling wine and the Internet.