Jul
23
Speakers
Jessy Grossman
Founder, WIIM
Jessy Grossman is a long time entrepreneur in the digital media space. She founded the community Women in Influencer Marketing in 2017. Alongside WIIM, which began as a passion project, she built and sold a multi-six figure influencer management company. Today, she proudly spearheads the WIIM community amongst thousands of its incredible members. She believes that women are limitless in what they can achieve, especially with the support of each other. You can find inspiring member stories and more about Jessy on the WIIM Podcast.
Tami Nealy
Vice President, Communications + Talent Relations, FIND YOUR INFLUENCE
Accomplished marketing and communications professional with proven background in corporate messaging, branding, crisis communication, lead generation and more. Experience spans planning, developing and executing major events. Reliable team player focused on plan execution and operations management through a systematic and practical perspective. Recognized as a successful leader focused on organizing people and process to execute at the highest level. Thrive in an environment of controlled chaos and place a high value on interpersonal relationships.
Lara von Linsowe-Wilson
Senior Influencer Strategist, HUNTER
Lara is a Senior Influencer Strategist at HUNTER PR, where she specializes in integrated campaigns within the Retail category. Throughout her career she’s worked across pre- and post-sale business touchpoints, building best-in-class influencer programming for brands large and small. She currently resides in New York City’s Upper East Side. Previously: Her Campus Media, Obviously, StyleHaul.
Deanna Dugo
Creator Strategy, Monetization & Partnerships, TIKTOK
Deanna Dugo has nearly twenty years of PR, digital and influencer marketing experience. She currently works as a Creator Strategist at TikTok, where she oversees creator partnerships for global CPG food, beauty, care and retail brands.
Saba Bokhari
Digital Content, Social Media, and Influencer Marketing Manager - Hair.com by L'Oréal
Saba Bokhari is Hair.com's social media and influencer marketing manager. Bokhari started out studying Advertising and Marketing Communications at the Fashion Institute of Technology, and now has 8+ years of experience in startups (Wyng, Oracle Crowdtwist), fashion houses (Marc Jacobs, Nanette Lepore) and Global Fortune 500 companies alike (L’Oréal). She strives to bridge the gap between beauty, fashion and tech through creative content and digital innovation. Her work has been featured in Allure, Teen Vogue, Yahoo! Beauty, Good Morning America and Glamour UK.
Nya-Gabriella Parchment
Vice President, Marketing & Brand Partnerships at Digital Brand Architects
Nya-Gabriella Parchment is Head of Brand Partnerships & Marketing at Digital Brand Architects. Since joining the company in 2021, she has played a key role in cultivating robust relationships with leading names across fashion, beauty, lifestyle and home. Parchment leads strategic partnerships development to drive influencer campaigns forward and further support the growth of DBA’s Brand Partnership team. Additionally, Parchment leads the company's marketing efforts and has taken the company's social media channels to new heights, launching its Instagram Live video series, "What's The Deal" and cultivating its TikTok strategy. She continues to adapt to the ever-evolving digital landscape by curating comprehensive strategies that encompass everything from content creation and paid media to influencer marketing and event integrations. Prior to DBA, Parchment was a community manager for beauty brands, developing content calendars and consumer engagement plans. She has partnered with numerous premier brands including The Macallan, SVEDKA, Maserati, PANDORA Jewelry, Riondo Prosecco, among others and most recently secured several campaigns for DBA talent with Express, Pantene, American Eagle, Target and Walmart, and more. Outside of work, Parchment also uses her personal social media accounts to virtually mentor recent graduates who want to enter the influencer industry and hosts her podcast, Nya’s Noise, which explores the intersection between wellness and digital media. Parchment is based in New York and has a degree in Strategic Communications from Hampton University.
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