Lisa Singelyn

Vice President, Celebrity & Influencer, THE MARKETING ARM

Lisa is a Celebrity and Influencer Marketing veteran with over 20 years’ experience in negotiating, contracting, and project managing end-to-end large-scale social media, influencer and celebrity campaigns for Fortune 100+ companies. With roots in public relations and social media, she developed and deployed high-impact strategic planning, hiring, training and management of execution teams for Omnicom’s The Marketing Arm, where she oversaw multi-million dollar budgets and scopes of work related to all paid influencer activities. She has authored dozens of comprehensive influencer training programs for agencies and clients and serves as an agency thought-leader and trusted adviser on topics such as industry best practices, COPPA and FTC. A contributor to award winning campaigns such as: Cheetos “House of Flamin Haute,” Pepsi “Uncle Drew,” and Doritos “Crash the Super Bowl, her clients have included: Ubisoft, iD Tech, Goodyear, Blue Diamond Almonds, Almond Breeze, Dunkin, Procter & Gamble, State Farm, Coach, Malibu Rum, Frito-Lay, AT&T, Mars Wrigley brands, American Airlines, Draft Kings, Dove, Chili’s, Victoria’s Secret, Hilton, Exxon Mobil, Phillips, Nestlé, Dewar’s, Quaker, Amazon, Callaway Golf, Sony Pictures, Warner Brothers Entertainment, L’Oreal, Sam’s Club and many more.