Kendra Bracken-Ferguson

Founder, BRAINTRUST

Kendra is a brand builder and data anthropologist who has created, built and monetized over 200 influencer-driven brands from idea inception to acquisition through data-led strategies. As the Co-Founder of Digital Brand Architects (DBA), Kendra built the first revenue-generating network for talent, evolving from a blogger management company into a global marketing agency. Post DBA, Kendra founded BrainTrust, a full-service agency that has driven the digital brand strategy and online media presence for talent and global brands, such as Halle Berry’s rē•spin , Sally Beauty, Revelations Entertainment, and Dear Drew by Drew Barrymore. Kendra remains the Founder and Chairman of BrainTrust while also serving on the advisory board of the Influencer Marketing Association among notable others.