Irina Shames

Chief Revenue Officer, G2 ESPORTS

Across continents, countries, languages and industries, Irina Shames has operated within the world’s leading media companies, building their fundamental mechanisms of revenue and profit. Her hands-on leadership—with its proclivity for strategy, sales, and growth—helps businesses of all sizes discover and cement their key revenue channels. Originally from Uzbekistan, Irina has held strategic revenue-driving posts in organizations from Berlin to London, and New York to LA. With an Executive MBA from ESCP Europe, she is multilingual, multifunctional, and a proven business innovator. Throughout her career, she has been integral to both domestic and international multiplatform revenue growth for multiple prominent global media companies, such as CNN, Viacom, Liongate, WPP, Kevin Hart’s digital platform, as well as took emerging startups to market. More recently, she’s turned to the horizon of new media as SVP, Strategy and Revenue at 3BLACKDOT, a leading player in the gaming landscape. While navigating the sector’s ever-emerging trends, Irina brings her extensive entertainment experience into gaming content, growing revenues and spearheading the company’s commercial growth. Outside of the corporate world, Irina is a passionate educator. She’s a Digital Marketing instructor at UCLA’s Anderson School of Management, where she molds the next generation of industry-leading marketers. She’s also a conference and keynote speaker, with appearances at SXSW, Digital Hollywood, among others.