Permele Doyle

Founder & President, BILLION DOLLAR BOY

Recognizing the potential for explosive growth in the digital influencer space, Permele co-founded Billion Dollar Boy, a leading global influencer marketing agency, along with Edward East and Thomas Walters. She opened the company's first US office in New York in 2015 overseeing all US operations and strategy and is responsible for growing the US business and overseeing client partnerships. With her extensive background in beauty and fashion, Permele has ushered BDB into the luxury and lifestyle spaces, leading campaigns for Bentley, The Estee Lauder Companies, NARS, Coach, and Armani, to name a few. Permele began her career at TOM FORD BEAUTY in Global Communications; supporting the launch of their first cosmetics line in 2010. During her five-year tenure with the Global PR team, she lead digital PR for cosmetics and fragrance, planned global events, and worked closely with TOM FORD INTERNATIONAL to develop the strategy for their social media initiatives. She led the first influencer marketing campaign for the brand, and eager to do more, left to build a business in the space. A native New Yorker raised in the Hudson Valley, Permele graduated with a B.A. in English Literature from The University of Virginia. Permele currently lives in New Orleans, LA with her husband and son. She opened a New Orleans office for BDB in 2020 and is growing a team there to support current clients and expand business in the Southeast.