Dixie Roberts

Senior Vice President, HANGARFOUR

As Senior Vice President of Digital at DKC/HangarFour, I lead a team of six. Recent campaigns include: 1. A gaming influencer campaign across multiple channels including Twitch, Twitter and Instagram for Zenni that provided diverse content in an evolving space for the brand, leveraged for paid advertising and exceeded KPIs including ROAS. 2. A TikTok influencer campaign for a non-profit raising awareness and education around child abuse that featured macro influencers telling their personal stories of abuse while educating fans on how they can spot the signs of abuse and report safely. Specialties include: digital strategy, digital brand building through engaging campaigns across all social platforms, content and integrated influencer activations and deep analysis of key performance metrics to assess successes and opportunities. Strengths include creative, integrated brand strategy across the aisle with PR and experiential partners, account management and strong client relations.