Virtual

Date

Jan 21 2025

Time

EST
3:00 PM
EST
Casey Handy-Smith

Founder and Managing Attorney, C. HANDY LAW

Casey Handy-Smith is the founder and managing attorney of C. Handy Law, an entertainment and intellectual property law firm dedicated to protecting the legacy of digital creators and online entrepreneurs. With over a decade of experience, Casey has served as general legal counsel to 7 and 8-figure online brands and negotiated lucrative partnerships with companies like Meta, Universal Music Group, Essence, iHeart Media, Paramount Pictures, and Coca-Cola. She has been recognized as a “2023 & 2024 Texas Super Lawyers Rising Star” for her work in entertainment law. Casey also founded Boss Contract Society, a contract template shop for online entrepreneurs, and The Contract Collective, a membership for Influencer Talent Managers seeking affordable legal support on routine brand deals. Outside of her professional life, Casey enjoys playing the piano, reading, and traveling with her family.

5 Simple Negotiation Strategies When Brands Reject Your Redlines

Join us to learn:

  • Reasons why a brand may reject your redlines (it’s not always what you think!)
  • 5 simple negotiation strategies that you can start implementing right away
  • The simplest and most effective way to negotiate with brands, so that you can confidently redline & close mutually beneficial deals

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