Pamela Zapata is a NYC-based talent and marketing executive who brings a unique range of experience to the table, including over 10 years of mastering influencer strategy, integrated marketing, talent relations, casting, and production for some of the biggest networks, brands and agencies in the industry. In 2019 she founded Society Eighteen, a bicoastal influencer management and consulting agency with a focus on multicultural and multiethnic content creators and digital strategy. Zapata leverages her unique strategic insight to maximize sponsorships and optimize campaign performance to benefit both her clients and brands. She skillfully guides clients through the complexities involved with brand partnerships, while also focusing on personal brand building, channel growth and optimization and new business.
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