Tanya Silverstein have built a successful career in negotiation of talent agreements of all sizes. After starting her career in Public Relations, she spent a decade working in talent procurement representing startups to Fortune 100 companies, both in the US and globally, on the brand side of the negotiation table. She also had the pleasure of representing a roster of 50+ talent following her time working with brands. From her years working on behalf of both the brand and talent, she approach spokesperson and ambassador negotiations from a variety of angles that makes for successful and streamlined executions. Her proven track record in the industry for forging partnerships with top corporate brands and talent is her passion.
She is a problem solver with an analytical and strategic-thinking mindset. With an attention for detail, she is dedicated to working with others to deliver impactful and consistent results that drive awareness while exceeding financial goals.
At Whalar she lead the Business Affairs team in the process of contracting. Whether working with creators or clients, the Business Affairs team allows Partnerships and Client Service teams do what they do best, while working through the paperwork of the deal so they can be more effective in managing strong and successful creator-led campaigns.
© Women in Influencer Marketing, Inc. 2023.
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