WIIM
Talk to her about Integrated strategy development, team leadership, and inclusion & representation

1 Available Sessions

Zeny Shifferaw

Creator Inclusion Lead,

PINTEREST

Zeny (@ZenysWorld) is the Global Creator Inclusion Lead at Pinterest. She focuses on bringing
inclusive and inspirational content to Pinterest by creating space and opportunity for creators
from historically marginalized communities to thrive.
Zeny‘s combined love of community building, cultivating relationships, and sharing untold
stories has led to her career curating connections between rising talent and global brands in
the integrated marketing space. With over a decade working with prestigious global brands
–like American Express and P&G–she has also built DE&I strategies and roadmaps to foster
greater representation and equity between creators and brands – and within every organization
she’s worked for, leading to her being honored as a 2021 Female Frontier for Championing
Change by Campaign Magazine. A proud Nor-Cal native living in NYC, Zeny loves discovering
new coffee shops in her Harlem neighborhood and immersing herself within cultures around
the globe. Currently, she’s pinning Nail Vibes to inspire her monthly nail looks and vacation
hairstyles to her HairForIt board.

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