Brand Building

Kendra Bracken-Ferguson joined us to host an event called Brand Building: A Conversation With Kendra Bracken-Ferguson about her career, learnings, and her expertise in brand building.

As the co-founder of Digital Brand Architects (DBA), Kendra built the first revenue-generating network for talent, evolving from a blogger management company into a global marketing agency. As a natural brand builder and data anthropologist she has created, built and monetized over 200 influencer-driven brands from idea inception to acquisition through data-led strategies.

After DBA she went on to found BrainTrust, a full-service agency that has driven the digital brand strategy and online media presence for talent and global brands, such as Halle Berry’s ​rē•spin​, Sally Beauty, Revelations Entertainment, and Dear Drew by Drew Barrymore.

Want more? Join the Collective for complimentary masterclasses and much more.