Tanya Silverstein

Negotiation Workshop Facilitator and Coach

I have built a successful career in negotiation of talent agreements of all sizes. After starting my career in Public Relations, I spent a decade working in talent procurement representing startups to Fortune 100 companies, both in the US and globally, on the brand side of the negotiation table. I also had the pleasure of representing a roster of 50+ talent following my time working with brands. From my years working on behalf of both the brand and talent, I approach spokesperson and ambassador negotiations from a variety of angles that makes for successful and streamlined executions. My proven track record in the industry for forging partnerships with top corporate brands and talent is my passion. I am a problem solver with an analytical and strategic-thinking mindset. With an attention for detail, I am dedicated to working with others to deliver impactful and consistent results that drive awareness while exceeding financial goals. At Whalar I lead our Business Affairs team in the process of contracting. Whether working with creators or clients, our Business Affairs team allows our Partnerships and Client Service teams do what they do best, while working through the paperwork of the deal so they can be more effective in managing strong and successful creator-led campaigns.