The Family Creator Playbook

Parenting brand partnerships are here to stay — but partnering with families takes a different playbook. In this session, leaders from The Children’s Place and Ergobaby share how they identify, vet, and build long-term relationships with family creators, what makes a campaign feel authentic (not just “brand-safe”), and how to navigate the unique challenges that exist in this vertical. Whether you’re a brand building out a family-focused creator strategy or a talent manager repping creators in this space, you’ll walk away with real tactics for making these partnerships work.