Job Listings

Small Girls PR is looking for a VP of Influencer Marketing with 10+ years of experience to manage overarching strategy and client relationships, concept novel initiatives that drive social virality and press headlines, manage deliverables for integrated campaigns, as well as oversee a team of talented junior staffers. This role will work with a wide range of creative and innovative brands across food & beverage, wellness, consumer tech, and more

There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've taken on the main stage at CES, announced Esusu as one of the first Black-owned tech unicorns, cheered on the powerful women of the WNBA with a well known ticketing platform, helped pet owners communicate with their dogs through a psychic for Rover, and piloted influencer marketing programs for B2B brands. This team concepted “Ring’s Great Ghost Search,” a lighthearted campaign calling on consumers to capture ghosts on their home cameras. By enlisting Stranger Things star Finn Wolfhard and an array of comedic influencers to participate, the campaign drove mass awareness and broad positive sentiment across earned media and social channels.

Note: This role is based in our NYC office working two days a week in the office on a hybrid schedule.

How you’ll make an impact:

• Conceptualize breakthrough, culturally resonant ideas that redefine client positioning and generate meaningful earned impact — from premium press placements to culturally relevant moments that extend beyond paid influencer deliverables.
• Push teams and clients toward breakthrough thinking, identifying white space opportunities and transforming insights into ownable, conversation-driving campaigns that generate measurable business impact.
• Drive enterprise-level, long-term communications strategy and architect tentpole campaigns for a portfolio of key clients across retainer and project-based engagements, ensuring alignment with broader business objectives.
• Serve as a senior strategic advisor to clients, setting vision, KPIs, success frameworks, and measurement standards.
• Establish and uphold a high creative bar across the agency, providing strategic and conceptual guidance that sharpens ideas, strengthens storytelling, and ensures all work is innovative, differentiated, and culturally relevant.
• Operate as a primary senior point of contact for clients and interagency partners, cultivating executive-level relationships built on trust, strategic counsel, and long-term partnership growth.
• Lead cross-disciplinary integration across Experiential, Paid Media and Press teams ensuring campaigns are cohesive, insight-driven, and performance-oriented.
• Drive business development efforts, leading new business pitches and proposal development in partnership with senior leadership and securing revenue growth. Identify organic growth opportunities within existing accounts and contribute meaningfully to agency revenue expansion.
• Oversee team structure and resourcing across accounts, mentoring junior team members while fostering a high-performance culture.
• Serve as an internal and external thought leader, shaping agency POVs, staying ahead of evolving industry trends, and elevating SGPR’s positioning within influencer marketing and PR.
• Own the strategic direction, oversight, and optimization of paid and earned influencer ecosystems across tiers and platforms (Instagram, TikTok, YouTube, LinkedIn, Reddit, Substack, Podcasts, emerging platforms, etc.).
• Maintain and continuously expand a diversified, high-level network of influencer, agent, and platform relationships, leveraging influence to secure advantageous partnerships and preferred rates.
• Oversee influencer budgets where applicable, ensuring fiscal responsibility, efficiency, and strong ROI.
• Translate complex performance data into executive-ready insights. Establish measurement frameworks rooted in industry benchmarks (CPM, CPC, CTR, engagement rates, etc.) and synthesize quantitative and qualitative learnings into forward-looking strategic recommendations that inform client growth.

We own a talent agency and represent several clients. One in particular, is a big business owner in Nashville / Franklin area we are currently focused on elevating her social media presence in a more cohesive, editorial way.

Ideally, we’re looking for someone we could work with on a consistent, weekly basis to capture strong, on-brand content for her across platforms.

Would love to connect and explore whether this could be a fit.

We own a talent agency and represent several clients in NYC. One in particular, who you may know from Netflix’s Owning Manhattan (season two just launched) — is currently focused on elevating her social media presence in a more cohesive, editorial way.

Ideally, we’re looking for someone we could work with on a consistent, weekly basis to capture strong, on-brand content for her across platforms.

Would love to connect and explore whether this could be a fit.

We’re seeking a creative, organized, and social-obsessed Social Media Freelancer to assist with growth, engagement, and storytelling across multiple platforms. In this role, you’ll help with scheduling, reporting, and other key tactics for our multiple organic channels. The ideal candidate is a collaborative multitasker with exceptional communication, writing, creative, and analytical skills. A true content creator, you have a knack for compelling copy, visual storytelling, and producing scroll-stopping content across social formats. You live and breathe social, thrive in a fast-paced, high-growth environment. 

 JOB DESCRIPTION 

Key Responsibilities: 

Social Strategy & Growth 

• Support platform-specific growth strategies for Meta, Pinterest, and LinkedIn including the potential for some hands-on content creation, trend integration, and audience engagement tactics.
• Partner with social team to strengthen best practices and achieve industry leading brand social KPIs.

Content Development & Execution 

• Assist in monthly social content calendar scheduling + tagging of products across organic channels, aligning with launches, campaigns, events, and promotions.
• Help ideate, write, and edit copy tailored to each platform ensuring alignment with audience personas.
• Create and edit videos when needed, leveraging brand templates where necessary.

Trendspotting & Innovation 

• Regularly identify emerging social trends, audio, new features, platform algorithm shifts, and engagement opportunities for the brand. 

Performance Tracking & Insights 

• Assist with social listening efforts through Dash Social and help with monthly reporting around audience sentiment and conversation trends. 

You’re a great fit if: 

• You’re equal parts creative visionary and analytical thinker.
• You live and breathe social media—and can translate that passion into measurable results.
• Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines across multiple projects and campaigns
• Strong project management skills

Qualifications 

• Bachelor’s degree
• 2–5 years of social media management experience with a proven track record of platform growth
• Strong creative skills in short-form video, graphic design, and storytelling.
• Proven track record in social strategy, campaign execution, management, and reporting.
• In-depth understanding of all major social media platforms—especially TikTok—from both paid and organic perspectives, including strengths, nuances, algorithms, success metrics, and audience demographics.
• Skilled in tailoring voice and content to optimize engagement for each platform.
• Proficiency in analytics, social media management tools, keyword and hashtag tracking, and performance measurement.
• Highly organized, with the ability to manage multiple projects and priorities in a fast-paced environment.
• Data-driven and analytical, with a focus on growing traffic and community.

Location: Remote; preferably EST hours