Visionary chameleon-like Celebrity and Influencer marketing and agency executive with over 20 years’ experience in managing end-to-end large-scale, Fortune 500 celebrity, athlete, influencer and social media campaigns, clients and top-tier agency teams.
Proven leader and well-respected mentor with the unique ability to pivot quickly between celebrity and influencer talent acquisition and strategy to business solutions, revenue/profitability and operations. I have deep experience developing, training and managing diverse global and cross-functional teams, married with the strategic smarts needed to demonstrate how influential voices can best be engaged and used. Constant curiousity compels my mastery of various influencer and social media SaaS to gleen the qualitative and quantitative data needed to move audiences from awareness to engagement to action.
My mission has always been to deliver strong leadership and empowerment to my teams while ensuring quality output, optimized processes, increased client and employee engagement, improved efficiency and healthy bottom lines.
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