Sara Snyder

Head of YouTube Creator Acquisitions, YOUTUBE

Sara is the Head of YouTube Creator Acquisitions, where she spearheads the strategy to attract and nurture the world's most influential voices, from celebrities and public figures to leading digital influencers. Her team is dedicated to equipping top creators with the tools, resources, and opportunities they need to build thriving channels on YouTube. With a career at YouTube spanning more than a decade, Sara has been at the forefront of the Creator Economy, working on global initiatives and large-scale projects. She has a strong history of building and scaling operationally rigorous teams that leverage marketing and strategic partnerships to increase brand awareness and revenue for both creators and the platform. Her work has consistently fueled YouTube's growth and success within the evolving digital media landscape.