Nov
14
Speakers
Brittany Hennessy
Author, INFLUENCER: Building Your Personal Brand In The Age Of Social Media Author, INFLUENCER: Building Your Personal Brand In The Age Of Social Media
Brittany Hennessy is a wife, boy mom x2, Sagittarius, and influencer marketing pioneer. The author of international bestseller INFLUENCER: Building Your Personal Brand In The Age Of Social Media, she built the influencer departments at Horizon Media (2014) and Hearst Magazines Digital Media (2016). Sensing the shift to creator commerce Brittany led the creator relations team at Collective Voice (formerly ShopStyle Collective) and is currently the head of education and community at HOWL. A creator economy evangelist, her current passion project is the F.A.M.E. Social Club, an online and IRL community for Founders, Artists, Media, and Experts. She's always down to chat so slide into the DMs @mrsbrittanyhennessy on the gram.
Jess Hunichen
Co-Founder, SHINE TALENT GROUP
Jess Hunichen is the Co-Founder of Shine Talent Group, a talent management agency with offices in Los Angeles, Toronto and London.
Nycole Hampton
Consultant + Adjunct Professor
With 20 years of marketing experience, including 14 in leadership, Nycole has built and led strategies and teams for Fortune 500 companies, emerging startups, and challenger brands. She operates at the intersection of brand, growth, and operations—bringing together creativity, performance, and infrastructure to deliver measurable business impact. At her core, she’s a builder: of in-house teams, global agency practices, and scalable content, creator, and performance marketing engines that spark connection, shape perception, and guide customers through nonlinear journeys. Her expertise spans brand marketing, integrated campaigns, social media, influencer partnerships, creative development, content production, growth marketing, and community engagement. Nycole is passionate about identifying opportunities to evolve, collaborate, and challenge the status quo to drive meaningful change. She believes brands are defined by the stories they tell, and that customers make decisions based on how those stories unfold across every channel. Her work focuses on aligning brand and growth strategies to create thoughtful, scalable content that builds genuine connection and drives long-term brand affinity with greater efficiency. She is equally committed to mentorship, education, and staying at the forefront of industry innovation. Nycole currently teaches as an adjunct professor and regularly speaks at marketing and business conferences, where she helps others think differently about what modern marketing can be. Snapshot of the brands Nycole has worked with: ALDI, Air New Zealand, American Airlines, Auntie Anne’s, Autotrader, Barefoot Wines, Bolthouse Farms, CDC, Cheesecake Factory, Chicken of the Sea, Dairy Queen, Deloitte, FAGE, Gallo, Gardein, Harry Potter Flagship Store, Impossible Foods, InStyle, Kelly Blue Book, Kentucky Derby, Kimpton Hotels, King Arthur Flour, La Marca, Lean Cuisine, Microsoft, MilkPEP, the New Zealand All Blacks, NFL, Pose FX, Pretty Little Thing, Rite Aid, Samsung, So Delicious, Spectrum, Subaru, TaxSlayer, Torrid, UL, USA Rugby, Warner Brothers, the Washington Football Team, ZEISS, and Zenni Optical.
Ashley Rudder
Chief Creator Officer, WHALAR
Ashley is the first-ever Global Chief Creator Officer at creator company Whalar. Creators are the heart and soul of Whalar, and Ashley and her team advocate for all talent in all aspects of their careers and how they engage with brands and social platforms - from the equity in pay to keeping humanity and heart throughout the entire experience. In this new role, Ashley is responsible for all global creator sourcing, identification, and execution, including negotiations, contracts, and creative consultation on all creator-led campaigns. With 20+ years of experience in digital branding and driving brand awareness through engagement, Ashley has a proven track record in promoting up-and-coming creators and consumer loyalty, as well as delivering some of the best in-class campaigns at the forefront of the Creator Economy including Martha Stewart’s iconic debut on TikTok for Clé de Peau Beaute that went on to win Awards at the Campaign BIG Awards, Streamy Awards, The Drum Social Media Awards, the PR Daily Content Marketing Awards and CMA International Content Marketing Awards in 2022 & 2023, among others. Prior to joining Whalar, Ashley was Assistant Vice President of Strategy and Content at Lashify, where she led and managed digital content operations for print, streaming, and events. Before that, Ashley served as Director, Digital Content and Artistry M·A·C Cosmetics, where she oversaw the brand’s global digital presence across all global social platforms. While at M·A·C Cosmetics, Ashley’s leadership contributed to M·A·C becoming the first beauty brand to launch on IGTV and one of the most prominent beauty brands on Instagram overall. Ashley’s career at M·A·C Cosmetics spans 20 years. Before her role as Director, Digital Content and Artistry, she was a Senior Artist, where she supported the brand’s North American business, including bringing to life makeup and fashion trends during New York, London, Milan, and Paris Fashion Week. Additionally, Ashley is the Co-Founder of Haus of SÔS, a bi-coastal creative firm specializing in digital media and visual branding. A creative visionary at heart, Ashley’s deep understanding of market trends and buyer psychology has made her a sought-after expert in the creator economy. In addition, her knowledge and expertise in beauty marketing, diversity, equity, and inclusion have been published in top-tier publications like BuzzFeed, Vogue.com, Refinery29, and others. She holds a BBA from Northwood University and resides in LA with her daughter and husband.
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