PR, Influencers & How to Elevate Your Talent’s Reach & Marketability

Let’s face it: Understanding public relations and knowing how to leverage it is essential for giving influencers an edge in obtaining brand deals. Yet, many are unaware of how to utilize PR’s power to capture the attention of the partners they seek to work with.

This workshop is led by Vanessa Abron, who has close to 20 years of experience in PR and has worked on influencer campaigns for over a decade for brands such as Aflac, NatGeo, McDonald’s, Hallmark, and Paramount Pictures.

Working with brands is more than just having the numbers. You have to know how to be compelling storytellers, and that’s where PR comes in. This workshop will help your talent gain the edge needed beyond just followers and pretty images.

In this workshop, you’ll learn:

• What PR is and why it matters: Discover the true meaning of PR and how it differs from marketing and advertising. Understand why PR is crucial for building credibility, relationships, and long-term success as an influencer or enhancing your talent roster’s marketability.

• The benefits of PR for influencers and talent managers: Learn how PR can boost visibility, open doors to new opportunities, and establish your talent as thought leaders in their niches, making them more attractive for brand collaborations.

• Crafting a compelling brand story: Uncover the secrets to creating a captivating brand narrative that resonates with your audience and attracts media attention.

• Building relationships with the media: Get insider tips on identifying relevant media outlets, building relationships with journalists, and effectively pitching your talent’s story.

This event is for all.

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