Speakers
Nycole Hampton
Senior Director, Content + Engagement Marketing
Nycole is a seasoned marketer with nearly 20 years of experience, largely focused on social media, creator and content marketing. She is a builder, problem solver and strategic thought leader who has built and led social media, influencer and content marketing teams and practices within global agencies and in-house. At her core, Nycole is a passionate storyteller, who specializes in evolving content strategies to provide value, spark engagement, and have the power to drive conversion, growth and deeper brand affinity among customers. Among her superpowers are her ability to see across teams and verticals to identify collaborative opportunities, break down silos and build multi-channel strategies that meet customers where they are. With her extensive background and early entry into both social media and influencer marketing, Nycole is excited to continue successfully navigating the ever-changing marketing landscape. She also enjoys leveraging her experience to further educate and spark passion among the next generation of marketers, serving as an active mentor and speaking at industry events. Throughout her career, Nycole has worked with clients and strategic partners like ALDI, Air New Zealand, American Airlines, Auntie Anne's, Barefoot Wines, Chicago White Sox, Impossible Foods, Kimpton Hotels, Microsoft, Milk PEP, New Zealand All Blacks, NFL, Rite Aid, Samsung, So Delicious, and USA Rugby.
Stephanie Martin
Brand Partnerships and Influencer Expert
Steph Martin brings a decade of robust experience dedicated to influencer marketing, brand strategy, and public relations. Her experience spans industries with an integrated approach to talent and entertainment partnerships. Steph started off her career on the agency side activating influencer campaigns for brands like CoverGirl, Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove, Hims & Hims and Chime to lead influencer programs directly with brands. Her specialties include building talent programs from the ground up at start-ups, and leveraging influencer marketing to grow brands into beloved household names.
What a Brand Wants
What do brands really expect from influencers? How do they choose the right partners—and more importantly, how can both sides build a successful, lasting relationship?
What started as a casual Slack conversation quickly turned into something bigger. The topic was so compelling, we knew it deserved a larger stage.
Too often, these honest, behind-the-scenes discussions stay private. We’re changing that. Join us as we bring this conversation into the spotlight—where it belongs.
