Speakers
Sara Snyder
Head of YouTube Creator Acquisitions, YOUTUBE
Sara is the Head of YouTube Creator Acquisitions, where she spearheads the strategy to attract and nurture the world's most influential voices, from celebrities and public figures to leading digital influencers. Her team is dedicated to equipping top creators with the tools, resources, and opportunities they need to build thriving channels on YouTube. With a career at YouTube spanning more than a decade, Sara has been at the forefront of the Creator Economy, working on global initiatives and large-scale projects. She has a strong history of building and scaling operationally rigorous teams that leverage marketing and strategic partnerships to increase brand awareness and revenue for both creators and the platform. Her work has consistently fueled YouTube's growth and success within the evolving digital media landscape.
Hannah Stibbe
Associate Social Media Manager, HYATT HOTELS CORPORATION
Hannah leads TikTok strategy, influencer and creator partnerships, surprise-and-delight activations, and community management at Hyatt. With five years of experience in social media after a career pivot during COVID, she blends creative storytelling with a passion for travel to build authentic brand connections. Outside of work, Hannah is often planning her next trip or teaching Barre and Strength classes.
Brooks Miller
EVP, Creators, EDELMAN
Brooks Miller is Executive Vice President of Creator Marketing at Edelman and United Entertainment Group. Prior, Brooks spent nearly 8 years at Twitter, where she helped build their creator marketing discipline from the ground up, partnering with creators and brands across every platform and every vertical. Brooks started her career as an account manager agency-side at 72andSunny and Barrett Hofherr (formerly barrettSF). Her work has won at Cannes, the One Show, the Clios, the Shorty Awards and has been recognized in AdWeek and Adage. She lives in Brooklyn with her husband, son & perfect basset hound, Dirk Nowitzki.
State of the Union
Within our constantly evolving industry it’s important to gain perspective from all sides. Join us as we set the stage for 2026 with a panel that provides the perspective from 2025.
This event is for everyone.
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