Nov
14
Speakers
Lissette Calveiro
Influencer Marketing, Social Media & Business Coach, Content Creator
Lissette is a Latina digital entrepreneur living in New York City as an influencer marketing consultant to Fortune 500 brands, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens. She is the founder of Influence With Impact™, a consultancy that supports influencers & personal brands in turning their social presence into a balanced business with community impact. The consultancy also supports communications agencies and media platforms with influencer campaign management and talent casting. Lissette was previously Director of Influencer Marketing at Ogilvy and has more than 9 years of experience across the industry, and as an established influencer and content creator. Her expertise has been featured across publications including Business Insider, New York Magazine, CNBC, and Good Morning America; and as a featured speaker on the stages of Create & Cultivate’s Small Business Summit and Later Media’s #LaterCon. She was named a Top 10 Social Media Coach by Yahoo!, and received a Shorty Award for her influencer campaign work.
Sara Snyder
Head of YouTube Creator Acquisitions, YOUTUBE
Sara is the Head of YouTube Creator Acquisitions, where she spearheads the strategy to attract and nurture the world's most influential voices, from celebrities and public figures to leading digital influencers. Her team is dedicated to equipping top creators with the tools, resources, and opportunities they need to build thriving channels on YouTube. With a career at YouTube spanning more than a decade, Sara has been at the forefront of the Creator Economy, working on global initiatives and large-scale projects. She has a strong history of building and scaling operationally rigorous teams that leverage marketing and strategic partnerships to increase brand awareness and revenue for both creators and the platform. Her work has consistently fueled YouTube's growth and success within the evolving digital media landscape.
Hannah Stibbe
Associate Social Media Manager, HYATT HOTELS CORPORATION
Hannah leads TikTok strategy, influencer and creator partnerships, surprise-and-delight activations, and community management at Hyatt. With five years of experience in social media after a career pivot during COVID, she blends creative storytelling with a passion for travel to build authentic brand connections. Outside of work, Hannah is often planning her next trip or teaching Barre and Strength classes.
Caroline Pugliese
Senior Vice President, Creator Marketing, EDELMAN
Caroline is currently Senior Vice President of Creator Marketing at Edelman. A strategic leader with 15+ years of experience in digital marketing and talent partnerships, she helps brands build cultural relevance through creator-led storytelling. Before joining Edelman, she worked at creator-economy startup Jellysmack and spent several years at Viacom leading digital talent brand partnerships for Nickelodeon and AwesomenessTV. Over the course of her career, she has developed influencer and talent campaigns for brands across categories, including Hollister, Invisalign, NFL, TJ Maxx, eBay and Netflix. Caroline is a graduate of the University of Virginia and is based in Los Angeles.
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