Speakers
Jeanette Okwu
Founder & CEO, BEYOND INFLUENCE
Jeanette is a champion and an independent thought leader on social and emerging technologies, with a track record of building and implementing effective integrated marketing and communication initiatives by putting data and storytelling front and center. She is keen to unite her clients with influencers and ambassadors meaningfully to achieve revenue, performance, and transparency. Jeanette has been voted as one of the TOP 50 Global Influencer Marketing Professionals and Global Top 30 Female Leaders in the Creator Economy by the trade organization Hello Partner. She is Chair Woman of the Executive Board Member of the German Influencer Marketing Council BVIM e.V. and host of the successful German podcast “Influence By Design”.
Connect & Learn – AI for WIIMen
Join us for an insightful session exploring how AI is reshaping the world of influencer marketing. We’ll unpack the latest advancements and how they’re revolutionizing daily workflows — from content creation to audience targeting — for agencies and talent managers alike.
We’ll break down what this means for your contracts, pricing strategies, and campaign planning, especially as AI-generated content becomes more affordable (and more common). Expect a candid conversation about quality, cost, and how to navigate these shifts with your clients and creators.
You’ll also get practical workflow tips for integrating AI tools into your team’s day-to-day, plus real-world case studies — the wins, the flops, and everything in between. From virtual influencers to AI-crafted UGC, this session is your cheat sheet for the future of influencer marketing.
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