Virtual

Date

Sep 26 2024

Time

EST

1:00 PM

EST

Jeanne Hamburg

Attorney, NORRIS MCLAUGHLIN PA

A thought leader in her field, Jeanne has been named a New York Super Lawyer from 2009-2023. She and her firm have been repeatedly recognized in World Trademark Review and Media Law International. She is also adept at counseling concerning the exploitation of AI and Web 3 for profit.

Jessica Thorpe

Chief Executive Officer + Co-Founder, GEN.VIDEO

Jessica Thorpe is the CEO of gen.video, a tech enabled agency powered by humans, supercharged with AI. We help brands collaborate with creators to inspire shopping and drive commerce.

Jeanette Okwu

Founder & CEO, BEYOND INFLUENCE

Marissa Bond

VP, Digital, PORTER NOVELLI

Marissa Bond is deeply committed to enhancing the digital acumen of both clients and peers, leveraging cutting-edge technologies to engage effectively with our valued customers. With over a decade of experience at the intersection of marketing and healthcare, Marissa offers a fresh perspective on the myriad opportunities within the digital and social landscape. At Porter Novelli, Marissa leads digital and influencer programming for clients across the Health, Food & Agriculture, Collab and Government portfolios. In her previous role at MSL, Marissa spearheaded influencer and social strategies across a diverse portfolio of brands. Prior to that, Marissa held pivotal positions at NewYork-Presbyterian Hospital, where she led marketing initiatives targeting both healthcare professionals and direct-to-consumer audiences, with a particular focus on Women’s Health and Pediatrics. Marissa’s agency experience has led to work across brands like Invisalign, Kellogg’s, Crocs, AbbVie, Galderma, BI, the COPD Foundation, Vince Camuto, Epic Games, and Barneys New York.

AI in the Creator Economy

AI is and will continue to have a huge impact on the Creative Economy.

With no comprehensive federal regulation on the horizon, there are many unknowns, but there are enormous opportunities for profit.

AI platforms train on content—and that content includes social media content. Creators and their agents are at the mercy of social media platforms who have licensed rights to AI platforms with dubious opt out provisions for users. For this reason, building communities that are controlled by creators will become more important.

The ease with which AI can simulate all aspects of a person (face, voice, etc.) also poses huge challenges (but also opportunities).

Brand partnerships in which a creator licenses the rights to simulate the creator’s persona will become more common, as will platforms in which those rights are offered.

Navigating the important contractual provisions around such licenses to use AI will be very important. Likewise, brands are already creating their own influencers and it will be more important than ever to cultivate an authenticity that only humans (not machines) can provide while at the same time accommodating what will become increasing demand by brands for the right to simulate a creator’s persona.

AI is a huge game changer that can be extremely profitable if legal and overall pitfalls are avoided.