Speakers
Bette Ann Fialkov
Influencer Marketing Consultant, ex-Google, Lyft, Hims & Hers | Billboard Branding Power Player
Bette Ann is an expert in influencer marketing, celebrity partnerships, entertainment marketing, and strategic brand partnerships. She has spent almost 15 years working brand side for brands like Google, Lyft, and Hims & Hers building and executing strategies centering around storytelling & growth with influencers & celebrities. Bette Ann launched her consultancy 3.5 years ago as a side hustle, and turned it into her full time job 1.5 years ago. Within her consultancy, she has worked across many verticals from fitness to fintech to help operationalize and execute influencer strategies. Additionally, Bette Ann teaches a higher education class at Parsons on influencer marketing and celebrity partnerships.
Lauren Roth
Influencer Marketing & Community Engagement Specialist, LAUREN ROTH CONSULTING
With over 10 years of experience in the consumer space, Lauren believes that building community is the core of growing your brand . She has made it her mission to help grow brand communities by building out and running their influencer marketing, community engagement, UGC and brand partnerships programs. Brands include Otherland, United Sodas, Daiya, Jellycat, and more.Topics: Hourly versus Monthly retainer Work life balance- burnout Growing your client list Platform recommendations to make your freelance life better- for influencer,organization, and freelance Things you wish you knew before starting freelance journey Strategy versus execution roles
Freelancing in the Creator Economy
During this panel, we’ll be diving into the world of freelancing and consulting in the creator economy.
Join us for a great, interactive discussion where we’ll talk about how to get business for yourself, best practices to grow your business, and how to create a thriving lifestyle from it.
This event is for freelancers (or anyone who has considered it!)
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