Speakers
Samantha Merkin
Associate Director, FCB CHICAGO
Samantha Merkin is the Associate Director of Influencer for FCB Chicago. Samantha has been at FCB Chicago for over 6 years and leads influencer programs for the agency. She creates, contracts, and executes influencer strategies at scale— programs that complement the agency’s creative ideas and push our clients’ businesses forward. She has a global roster of clients that span industries (B2B, CPG, Pharmaceutical).
Emily Steele
CEO & Co-Founder, HUMMINGBIRDS
Emily Steele is the CEO and cofounder of Hummingbirds, a venture-backed platform that connects brands with hyperlocal content creators. With a deep belief in the power of authentic partnerships, Emily has scaled Hummingbirds to dozens of U.S. cities, helping brands drive growth by empowering local advocates. A lifelong supporter of small businesses, she’s passionate about building vibrant communities through collaborative marketing.
Mackenzie Wayne
Sales Director, BAZAARVOICE
Mackenzie supports six teams of sellers at Bazaarvoice in her role as Sales Director of Social & Creator Marketing solutions. She and her team collaborate with some of the world’s leading brands on holistic user-generated content strategies that convert customers wherever they shop. Mackenzie joined Bazaarvoice in 2021, and in this short time has since been named to President’s Club, awarded the Bazaarvoice Global Value award, and named Best Team Player in North America. She is passionate about partnering with both her team and clients to establish a blueprint for success across industries. In her "free" time, Mackenzie is also a podcast host & producer, working to build a cache of content coming from everyday people
Colleen Stachon
Regional Team Lead, Enterprise Client Partnerships @ Popular Pays by Lightricks
Colleen is the Regional Team Lead, Enterprise Client Partnerships @ Popular Pays by Lightricks. She started in May of this year after 6 years in the podcast industry, after seeing the need for influencer content grow exponentially. Popular Pays is a platform that streamlines the entire content creation process – from discovering the perfect brand partnerships to managing projects and handling payments. Colleen works across brands like Hyatt, Kellanova, Kroger and WKKC.