Vanessa Abron

Chief Executive Officer, AGENCY ABRON

Vanessa Abron is the founder of Agency Abron, a creative and artistic direction agency that bridges the gap between the business world and artistic vision. With a unique blend of expertise in public relations, marketing, and the arts, Vanessa empowers clients to bring their biggest, craziest ideas to life. Merging Worlds: Vanessa's background in both the arts and business, holding degrees in arts management and close to 20 years of experience in marketing and PR, allows her to uniquely guide clients in manifesting their creative visions. Client-Centric Approach: Vanessa recognizes that every client is different and tailors her approach to meet their specific needs and goals. She prides herself on not following “industry standards,” ensuring each client receives personalized guidance. Proven Success: Vanessa has a track record of securing positive media coverage in notable outlets like NBC's TODAY, NPR, Good Morning America, Essence, Tamron Hall Show, Now This, and the Chicago Tribune, to name a few. Her past client work includes renowned brands like FX Networks, Exelon/ComEd, Netflix, Walgreens, Carnival Cruise Line, and M.A.D.D. Rhythms, and she has led influencer engagement programs for brands such as Aflac, McDonald's, Hallmark Media, Paramount Pictures, National Geographic, Hilton, and AARP. Passion and Intuition: Vanessa's intuition and passion for building meaningful relationships drive her commitment to achieving mutually beneficial results for all involved. She believes in the power of collaboration and fostering connections between the media, community, and her clients. Vanessa's unique journey, combining her artistic spirit with her business acumen, makes her an invaluable resource for influencers and content creators seeking to navigate the world of public relations and elevate their brand visibility. Vanessa is the author of the book “Public Relations for Influencers & Content Creators” and has taught public relations on the collegiate level at Columbia College Chicago. She’s been featured on WGN Radio, Chicago Citizen Newspapers, Grey Journal, and the Chicago Tribune to name a few.