Renee Samms

VP of Client Strategy, TAGGER BY SPROUT SOCIAL

With over 17 years of experience in the media industry, Renee is a creator economy trailblazer and a revenue multiplier for influential and disruptive brands. She is the VP of Client Strategy at Tagger by Sprout Social, a leading social media management and influencer marketing platform that empowers brands, agencies, and media companies to connect with audiences authentically and effectively. She has a unique background that touches all sides of the business that supports her 360 approach - agency, brand, tech platform, MCN and creator representation. Renee leads a team of experts in delivering innovative and impactful solutions for clients across various sectors and platforms, using data-driven insights, cross-platform campaigns, and exclusive access to billions of valuable data points. She is passionate about discovering and leveraging emerging trends, technologies, and cultural moments to create and execute strategies that align with the goals and values of brands and creators. She has helped clients such as Beyond Meat, HBO Max, CNN, Gallo Wine, The NFL, Lionsgate, Disney, and Amazon achieve exponential growth, value, and revenue, and has been instrumental in driving four acquisitions within the media industry and creator economy. Her mission is to empower brands and creators to rewrite the rules of success in the creator economy and beyond.