Day One Agency – VP, Creator & Cultural Strategy

Looking for something fresh?

Day One Agency is hiring. 

Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is day one, a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected. 

We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance. We’re looking to expand our team with a new VP, Influencer & Creator. You’ll become part of an award winning collective of cultural insiders* and industry outsiders**, all of whom are storytellers at heart. 

Below you’ll find some specifics about the role. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in and bring something to the party. 
Ready to join a team that claimed a spot on 2024 & 2025 Fast Companies Most Innovative list, an Ad-Age Top Ten in 2024 + Agency to Watch 2025, Campaign Agency of Year 2025 and PR Week Midsize agency 3 years in row (2023, 2024 and 2025)? 

Keep reading.  

This position is full-time, requires a hybrid work schedule, and is only available in New York City.

Responsibilities
We’re looking for an innovative and culturally fluent leader to shape the future of creator marketing within the luxury and cultural landscape. As Vice President, Creator & Cultural Strategy, you’ll be both a strategic thinker and a creative force + a connector of ideas, people, and cultural moments.

 

You’ll be embedded at the heart of ideation, guiding clients and internal teams on what’s now, what’s next, and what’s never been done before in the world of social creators and influencer partnerships. You’ll bring a point of view that’s rooted in deep cultural insight and an instinct for what (and who) will move the needle.

 

This role goes far beyond title or tenure. We’re looking for someone with an instinctive pulse on culture. You’re not just leading influencer marketing; you live it. You know who’s next, what formats are emerging, and where new creative collaborations are taking shape. You’re as comfortable riffing ideas in a room as you are architecting a full-scale partnership, are able to spark concepts from nothing and turn cultural momentum into meaningful brand moments.

Responsibilities

Thought Leadership & Cultural Innovation

• Serve as a cultural and creative thought leader for both the agency and our clients — offering an informed POV on what’s shaping culture and how brands can authentically show up.
• Anticipate and identify emerging creator trends, platform innovations, and storytelling formats that are redefining the luxury space.
• Lead with creativity and curiosity, pushing boundaries through unexpected collaborations and cutting-edge social influencer activations.
• Strategic Ideation & Campaign DevelopmentBe in the room from the start, shaping RFPs, campaign concepts, and creative strategy through insight-led creator thinking.
• Generate original, strategic, and forward-thinking ideas centered around social creators who bring cultural relevance and originality to the work.
• Partner closely with Creative, Strategy, and Account teams to integrate creator thinking into the core of every campaign concept.

Creator Network & Casting Leadership

• Build, maintain, and expand a best-in-class network of social creators, influencers, and cultural connectors across NYC, LA, and beyond.
• Have an instinctive pulse on who’s influential now and who’s next across luxury, fashion, beauty, lifestyle, and digital culture.
• Bring an existing rolodex of creators, tastemakers, and industry insiders, people you know personally and can call, text, or tap for collaboration at a moment’s notice.
• Effortlessly rattle off social creators who would be a perfect fit for a campaign or brand. You just know who’s right, what they bring, and why they’ll resonate.
• Curate diverse, fresh, and conversation-driving creator lists that elevate campaigns, push creative boundaries, and shape brand storytelling in unexpected ways.

Client Partnership & Influence

• Act as a trusted advisor and cultural expert to senior clients, confidently presenting ideas, offering perspective, and pushing thinking forward.
• Lead client conversations with authority and creativity, inspiring confidence and excitement around creator strategy.
• Build long-term relationships with clients who trust your expertise and rely on your vision for what’s next.
• Be actively present with clients, in-office and in-person, fostering strong creative collaboration and partnership that drives innovation and connection.

Cultural Immersion & Agency Impact

• Represent Day One as a cultural leader, being present at key events, cultivating relationships, and helping shape the agency’s creative influence in the social creator space.
• Collaborate with leadership to evolve our creator and casting philosophy, tools, and approach.

 

* TREND FORECASTERS, WRITERS, DESIGNERS, PRODUCERS, PEOPLE PERSONS, DIGITAL NATIVES, CULTURE HEADS, INTERNET ARCHAEOLOGISTS, MEME HISTORIANS
** ORGANIZERS, GLOBETROTTERS, DROPOUTS, SKATE SHOP ALUMNI, FORMER BARISTAS, SELF-TAUGHT DEVS, INDIE PUBLISHERS, FINE ARTISTS, SMALL-TOWN ESCAPEES

Qualifications

• You are…
  • A cultural authority with a deep understanding of luxury, creativity, and what’s shaping modern influence.
  • A creative visionary who thrives on ideation and loves connecting cultural dots through social creators.
  • A natural connector with a vast network of influencers, tastemakers, and industry insiders.
  • A luxury insider fluent in the aesthetics, values, and storytelling nuances of the high-end space.
  • A confident communicator who can hold their own with clients and inspire internal teams.
  • A trend forecaster with an intuitive sense of what’s bubbling up next from TikTok to Tribeca.
• You have
  • 8–12 years of experience in influencer marketing, creator partnerships, or casting for luxury, fashion, beauty, or lifestyle brands
  • Demonstrated team player working among different departments including creative, earned media, and social
  • Experience in leading and mentoring a diverse team, exemplifying excellent judgment and people skills
  • Proven expertise in building and leading innovative social creator campaigns (includes overseeing influencer strategy, negotiations, contracting, execution and measurement)
  • Strong track record of thinking through both tactics and the big picture across creative ideation, client leadership, and cultural relevance, articulating the why and how
  • A deep understanding of how to connect brands and creators in ways that feel authentic, elevated, and forward-thinking
  • Understanding of both major and emerging social platforms
  • Excellent written and verbal communication
  • Leadership and creative problem solving skills
  • Demonstrated passion for people, organization, and an excitement to collaborate in a fast-paced team environment
  • Expert knowledge of how paid, earned, and owned channels work together
  • Minimum of a Bachelor’s Degree from accredited university

Applicants must be legally authorized to work in the United States. The company does not sponsor or take over sponsorship of work visas.