Speakers
Nycole Hampton
Consultant + Adjunct Professor
With 20 years of marketing experience, including 14 in leadership, Nycole has built and led strategies and teams for Fortune 500 companies, emerging startups, and challenger brands. She operates at the intersection of brand, growth, and operations—bringing together creativity, performance, and infrastructure to deliver measurable business impact. At her core, she’s a builder: of in-house teams, global agency practices, and scalable content, creator, and performance marketing engines that spark connection, shape perception, and guide customers through nonlinear journeys. Her expertise spans brand marketing, integrated campaigns, social media, influencer partnerships, creative development, content production, growth marketing, and community engagement. Nycole is passionate about identifying opportunities to evolve, collaborate, and challenge the status quo to drive meaningful change. She believes brands are defined by the stories they tell, and that customers make decisions based on how those stories unfold across every channel. Her work focuses on aligning brand and growth strategies to create thoughtful, scalable content that builds genuine connection and drives long-term brand affinity with greater efficiency. She is equally committed to mentorship, education, and staying at the forefront of industry innovation. Nycole currently teaches as an adjunct professor and regularly speaks at marketing and business conferences, where she helps others think differently about what modern marketing can be. Snapshot of the brands Nycole has worked with: ALDI, Air New Zealand, American Airlines, Auntie Anne’s, Autotrader, Barefoot Wines, Bolthouse Farms, CDC, Cheesecake Factory, Chicken of the Sea, Dairy Queen, Deloitte, FAGE, Gallo, Gardein, Harry Potter Flagship Store, Impossible Foods, InStyle, Kelly Blue Book, Kentucky Derby, Kimpton Hotels, King Arthur Flour, La Marca, Lean Cuisine, Microsoft, MilkPEP, the New Zealand All Blacks, NFL, Pose FX, Pretty Little Thing, Rite Aid, Samsung, So Delicious, Spectrum, Subaru, TaxSlayer, Torrid, UL, USA Rugby, Warner Brothers, the Washington Football Team, ZEISS, and Zenni Optical.
Stephanie Martin
Brand Partnerships and Influencer Expert
Steph Martin brings a decade of robust experience dedicated to influencer marketing, brand strategy, and public relations. Her experience spans industries with an integrated approach to talent and entertainment partnerships. Steph started off her career on the agency side activating influencer campaigns for brands like CoverGirl, Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove, Hims & Hims and Chime to lead influencer programs directly with brands. Her specialties include building talent programs from the ground up at start-ups, and leveraging influencer marketing to grow brands into beloved household names.
What a Brand Wants
What do brands really expect from influencers? How do they choose the right partners—and more importantly, how can both sides build a successful, lasting relationship?
What started as a casual Slack conversation quickly turned into something bigger. The topic was so compelling, we knew it deserved a larger stage.
Too often, these honest, behind-the-scenes discussions stay private. We’re changing that. Join us as we bring this conversation into the spotlight—where it belongs.
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