Date

Sep 14 2023

Time

CST

5:30 PM

CST

Jessy Grossman

Founder, WIIM

Jessy Grossman is a long time entrepreneur in the digital media space. She founded the community Women in Influencer Marketing in 2017. Alongside WIIM, which began as a passion project, she built and sold a multi-six figure influencer management company. Today, she proudly spearheads the WIIM community amongst thousands of its incredible members. She believes that women are limitless in what they can achieve, especially with the support of each other. You can find inspiring member stories and more about Jessy on the WIIM Podcast.

Molly Tracy

CEO & Founder, VRAI DIGITAL

Molly has been in the influencer marketing space for over a decade, getting her start advising brands on strategic influencer marketing integrations. She opened her agency, VRAI, in 2019 after transitioning to the talent management space and has a roster that specializes in multicultural influencers in the wellness, motherhood and lifestyle space. Her new role is rooted in advising on growth strategy and securing brand partnerships for her creators that expand their digital footprint.

Julian Greene

Influencer Marketing Consultant/ Partnerships, SUPERAFILIATE

Julian is a seasoned growth strategist and brand-builder who has spent over a decade at the intersection of influencer marketing, brand storytelling, and performance-driven affiliate strategy. After leading creator partnerships at Flagship—helping scale the business to $8M GMV and secure a $12M Series A—Julian now works as a consultant to help businesses optimize affiliate sales through best-in-class tech platforms and proven creator strategies. She also serves as Chief Operating Officer to several top-performing YouTube creators, bringing a unique mix of creative insight and operational excellence to help creators scale revenue and deepen audience engagement. Previously, Julian founded and sold Blogist, a creator economy consultancy that helped influencers and brands grow together through content, data, and strategic monetization. She’s worked across the brand and creator spectrum with industry leaders like Estée Lauder, Amazon, Tarte, and L’Oréal, and has been quoted as an expert in Forbes, CreatorIQ, and the Influencer Marketing Show.

Samantha Merkin

Associate Director, FCB CHICAGO

Samantha Merkin is the Associate Director of Influencer for FCB Chicago. Samantha has been at FCB Chicago for over 6 years and leads influencer programs for the agency. She creates, contracts, and executes influencer strategies at scale— programs that complement the agency’s creative ideas and push our clients’ businesses forward. She has a global roster of clients that span industries (B2B, CPG, Pharmaceutical).

Corinne Travis

Head of Creator Experience, FLAGSHIP

Corinne Travis has played a critical role in advancing the creator economy for the last 10+ years. Driven by a mission to encourage creators to bring their talent, magic and service to shoppers around the world, Corinne is known for demystifying the world of influencer marketing for brands, and empowering creators to own their data to grow their community and earnings. She started her career by pioneering the creator tech stack and campaign solution at CJ Affiliate before moving on to lead community and creator success at Howl. Now as the Head of Creator Experience at Flagship, Corinne is focused on empowering creators to build a sustainable business with community-centric solutions and a shop that is all their own. Outside of the office, you can find Corinne spending time with her husband and two young boys, devouring a good book, or making time for her favorite pvolve workout.

Aana Leech

Head of Product, LIGHTRICKS

Aana Leech is the Head of Product for the Popular Pays platform at Lightricks. Popular Pays is an all-in-on content creation and influencer marketing platform, where brands can easily collaborate with creators to build captivating content to drive online or social media campaigns. Aana is also leading the initiative to identify opportunities for utilizing AI to drive unique advertising and marketing solutions. Prior to this role she was vice president of strategy for Popular Pays, where she led the go to market programming, creator experience, marketing and product development. She was instrumental in the company's growth from a Series A startup and the eventual acquisition by Lightricks in 2022. For nearly a decade she has focused on shifting the paradigm from traditional content creation to one powered by creators and technology to empower brands in a dynamically changing advertising environment. A graduate of Duke University, Aana began her advertising career at creative agency Leo Burnett, where she managed several large clients, including Phillip Morris, Fifth Third Bank, and Pfizer.