Speakers
Desiree Martinez
Creator Economy Strategist
Desiree Martinez is a renowned Creator Economy Strategist with over 15 years of experience in the digital realm. Her mission is to guide creators and brands to thrive in the dynamic world of the creator economy. Desiree has coached hundreds of creators and businesses and has worked with major creator brands like VidIQ, Adobe, and Sendible, helping them create profitable and sustainable creator businesses. As a small creator with less than 40k YouTube subscribers, Desiree generates an annual multi-six-figure business through a diverse range of income streams, proving that success in the creator economy is attainable regardless of audience size. With her wealth of experience and expertise, Desiree empowers creators to unlock their full potential and build thriving businesses that they love. When she steps away from the digital realm, Desiree enjoys her roles as a dedicated wife & and mom of two, reigning Mario Kart champion, proud Slytherin, and contented resident of Michigan.
Laura Gómez Becerra
Global Operations Manager, ADOBA
Laura Gómez is the Manager of Global Operations at adoba, headquartered in South Korea. She assists creators in broadening their audience through cross-border collaborations and is responsible of forging strategic partnerships for market expansion.
Sarah McNabb
Chief Marketing Officer, GIGASTAR
Sarah joined GigaStar in 2022, bringing over two decades of experience in securities, brokerage, trading technology, and fintech marketing. With the mission to bring YouTube Creators and Investors together, Sarah oversees marketing for GigaStar’s next-gen crowdfunding platform for Creators. Since its launch in 2023, GigaStar has raised millions in funding for YouTubers and has distributed hundreds of thousands in revenue to Investors. An artist and former DePaul University adjunct professor, Sarah is a forward-thinking marketing leader with expertise in blockchain and cryptocurrency. She previously served as the Chief Marketing Officer at Gate 39 Media, where she elevated the agency's profile and revenue. Sarah also held notable marketing positions at Tradovate, OptionsCity Software, and PTI Securities & Futures. Sarah has a BA in Illustration from Columbia College Chicago, an MA in New Media Studies from DePaul University, and holds a Certified Cryptocurrency Expert designation from the Blockchain Council.
Vira Slyvinska
Head of Impact and Global Business Development, AIR MEDIA-TECH
Vira is a seasoned creator economy expert with ten years of experience in YouTube audience growth, cross-platform development, monetization, and influencer marketing. At AIR Media-Tech, she has collaborated with top YouTube channels like Kids Diana Show, Brave Wilderness, Ninja Kids, Futcrunch, and others, contributing to over 20 billion monthly views the company’s partners generate. In her current role as Head of Impact and Global Business Development, Vira forges global partnerships, empowering creators worldwide. She is a sought-after speaker at major industry conferences like Vidcon, VidSummit and others.
Unique (and lucrative!) Ways for Creators to Make Money
As the creator economy continues to grow and become more competitive, finding new income opportunities for creators can be tricky. Advertising, affiliates, and UGC are definitely on rise and staying steady, but what other opportunities are there for creators to earn extra income?
Join a panel discussion with to discover three new ways for creators to diversify their income, fund projects, and use their Link In Bio in a much more profitable way.
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