Speakers
Lara Highfill
Vice President, Influencer, BOBBIE & HUNTER
Lara Highfill is a seasoned influencer marketer with a decade of experience across the creator economy, known for building culturally resonant campaigns that connect brands with creators in smart, unexpected ways. As VP of Influencer at Bobbie—a full-service influencer agency born from HUNTER—she helps brands tap into real relationships, AI-powered insights, and trend-driven storytelling to drive impact across platforms. Lara has led programs across tech, wellness, fashion, and CPG, and is passionate about challenging traditional influencer models to craft work that sparks conversation and delivers results.
Elizabeth Wickham
Associate Marketing Manager
Elizabeth Wickham is a community builder and marketer with experience growing ambassador and affiliate programs at brands like Tinder and Princess Polly. She’s worked with thousands of creators, from college nano-creators to established mega influencers, and is always looking for the sweet spot between authentic storytelling and performance. She started her career in marketing by being on the other side of these programs as a student, working as an ambassador for VS PINK, Rent The Runway, and Express. Elizabeth resides in Los Angeles and is a proud University of Iowa alumnus (Go Hawks!).
Auburn Berry
Founder, TWO ROADS SOCIAL
Auburn Berry, founder of Two Roads Social, is a seasoned expert in External Communications and Influencer Marketing, with over 13 years of experience in Social Media & PR and 9+ years in Influencer Marketing. She has led external communications for major beauty brands and served as the head of an influencer marketing agency, driving exponential growth—scaling social accounts by 600x and overseeing brand campaigns with over 1 million creator partners annually.Through her work with brands and creators, Auburn recognized a pivotal moment in every business’s journey—a crossroads where they can either maintain the status quo or embrace change to scale and evolve. While many take the familiar path, she encourages businesses to explore the road less traveled, believing that this choice can make all the difference.Two Roads Social was founded to help brands take that leap, guiding them toward their next chapter with confidence. Auburn is dedicated to building modern, results-driven marketing strategies that align with business goals, ensuring success through innovation, efficiency, and a forward-thinking approach
Nicole Blank
Strategic Account Manager, EVERFLOW
Nicole Blank is a seasoned client success and influencer marketing leader with experience building and scaling ambassador and affiliate programs for brands like Olly Vitamins, UnitedHealthcare, Chameleon Cold Brew, and more. Her past companies include Popular Pays and Viral Nation, while she recently joined the affiliate SaaS platform Everflow as a strategic account manager. With a background in journalism and a passion for operational excellence, Nicole blends data-driven strategy with authentic collaboration to deliver standout results and lasting partnerships. She enjoys lending her skills as an ambassador for WIIM Chicago, and also sits on the board of the non-profit Friends of Prentice.
Ambassador Revolution
What should the ambassador model looks like in today’s influencer landscape? For the last few years, it’s been a buzzword where we’ve seen brands and creators push for longer-term partnerships—but now, brands are looking for something deeper: consistent relationships, but with more flexibility on contracts and scopes. This shift can be a win-win for both brands and creators, but brands are still figuring it out.
There’s growing pressure to diversify platforms, explore unexpected creator communities, and rethink the old-school influencer pyramid, and when brands don’t know how to balance it all, it can spiral. We’ll explore all of it.
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