Speakers
Lara Highfill
Vice President, Influencer, BOBBIE & HUNTER
Lara Highfill is a seasoned influencer marketer with a decade of experience across the creator economy, known for building culturally resonant campaigns that connect brands with creators in smart, unexpected ways. As VP of Influencer at Bobbie—a full-service influencer agency born from HUNTER—she helps brands tap into real relationships, AI-powered insights, and trend-driven storytelling to drive impact across platforms. Lara has led programs across tech, wellness, fashion, and CPG, and is passionate about challenging traditional influencer models to craft work that sparks conversation and delivers results.
Elizabeth Wickham
Associate Marketing Manager
Elizabeth Wickham is a community builder and marketer with experience growing ambassador and affiliate programs at brands like Tinder and Princess Polly. She’s worked with thousands of creators, from college nano-creators to established mega influencers, and is always looking for the sweet spot between authentic storytelling and performance. She started her career in marketing by being on the other side of these programs as a student, working as an ambassador for VS PINK, Rent The Runway, and Express. Elizabeth resides in Los Angeles and is a proud University of Iowa alumnus (Go Hawks!).
Auburn Berry
Founder, TWO ROADS SOCIAL
With over 13 years of experience in Social Media & PR and more than 9 years leading influencer strategies, Auburn has built a reputation for delivering impactful, measurable results. She’s spearheaded external communications for top-tier beauty brands and led a high-growth influencer marketing agency—scaling social channels by 600x and managing campaigns with over 1 million creator partners each year. Through her work with global brands and creators, Auburn discovered a defining moment in every brand’s journey: a crossroads between staying the same or stepping boldly into what’s next. While many choose the safe route, Auburn champions the road less traveled—a path that leads to innovation, growth, and lasting impact.
Nicole Blank
Strategic Account Manager, EVERFLOW
Nicole Blank is a seasoned client success and influencer marketing leader with experience building and scaling ambassador and affiliate programs for brands like Olly Vitamins, UnitedHealthcare, Chameleon Cold Brew, and more. Her past companies include Popular Pays and Viral Nation, while she recently joined the affiliate SaaS platform Everflow as a strategic account manager. With a background in journalism and a passion for operational excellence, Nicole blends data-driven strategy with authentic collaboration to deliver standout results and lasting partnerships. She enjoys lending her skills as an ambassador for WIIM Chicago, and also sits on the board of the non-profit Friends of Prentice.
Ambassador Revolution
What should the ambassador model looks like in today’s influencer landscape? For the last few years, it’s been a buzzword where we’ve seen brands and creators push for longer-term partnerships—but now, brands are looking for something deeper: consistent relationships, but with more flexibility on contracts and scopes. This shift can be a win-win for both brands and creators, but brands are still figuring it out.
There’s growing pressure to diversify platforms, explore unexpected creator communities, and rethink the old-school influencer pyramid, and when brands don’t know how to balance it all, it can spiral. We’ll explore all of it.
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