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Christina Jones

Executive Vice President,


Christina Jones is Executive Vice President of Talent at Digital Brand Architects. In her role as EVP, Jones has led and built an additional management sector at DBA that continues to lead DBA’s mission to amplify strong multi-hyphenated voices in the digital space. Jones began her career in the space eight years ago, quickly garnering wide acknowledgement and credibility for representing and building pathways for talent who push against traditional societal standards. During her time at DBA, Jones’ clients careers have sky-rocketed. In 2018, it was announced that Jones’ client Patrick Starrr in partnership with Digital Brand Products, secured a $10M investment to begin his own makeup brand One/Size Beauty. In total, Jones’ management team have secured over 20+ high value business opportunities with DBP, garnering multi-million dollars of revenue through these partnerships. Additionally, Jones’ clients like Kier Gaines, Achieng Agutu, Terrell and Jarius, Yasmin Maya have been recognized by the likes of Oprah Winfrey, The White House, Good Morning America, The Today Show, Michelle Obama and more for their advocacy around Black rights, LGBTQ+ and US citizenship. Prior to DBA, Jones’ career started as a manager at The Collective (Studio71) and later, at 21-years-old, she became one of the youngest agents in history when she was announced as an Endorsement Agent at APA, securing eight-figures in partnerships during her tenure for clients of the agency. She was also apart of UTA’s acquisition of Digital Brand Architects in 2019 and has grown from a Director to Senior Vice President of the company within four years of joining DBA. Jones’ resides in Los Angeles and has a Bachelor’s Degree in Television Production with a minor in Digital Strategic Communications and Film.


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