Jeanette Okwu

Jeanette is the Founder and CEO of BEYONDinfluence, an influence & brand ambassador marketing agency helping clients ride the next wave of marketing. She is keen to unite her clients with influencers and ambassadors in a meaningful way to achieve revenue, performance, and transparency. Jeanette is a champion and an independent thought leader on social and emerging technologies, with a track record of building and implementing effective integrated marketing and communication initiatives by putting data and storytelling front and center. A journalist by training with ears on the ground and a sharp eye, she has a deep understanding and infectious passion for, all things digital and social and has tapped emerging social technologies for small, medium and fortune 500 companies within the entertainment, automotive, luxury, and consumer product industries globally. She spent 20 years in the United States and extensive time in China and now resides in Europe gaining knowledge and expertise of emerging trends in the social media space. As a pioneer in the influence/content creator marketing space, she holds numerous board positions as Member of the Steering Committee of the Branded Content Marketing Association (BCMA) in Great Britain and the Influencer Marketing Association in Germany. Jeanette is also voted as the TOP 50 Global Influencer Marketing Professionals by trade organization Talking Influence. She is a sought-after speaker and industry podcast guest, and the host of the successful podcast Influence By Design.